How to Become a Wiltshire Copywriter

This copywriting lark used to be easy. Time was, freelance copywriters in the UK used to rely on Plan A to drive new business. All that was required was a relatively modest monthly investment in pay-per-click advertising and the phone would never stop ringing and the email would never stop beeping.

But then the banks stepped in, or rather ducked out, and the landscape changed somewhat. Since 2008, we’ve been stuck in the grimmest recession since the 1930s. That means that copywriters, like other businesses, have been forced to resort to Plan B.

So what’s that then? Well, the trick is to go where the work is. And these days, since we all have the Internet, there’s no ‘going’ involved. We can all happily win work from wherever we fancy. It just takes a little effort.

Let’s imagine a business in Wiltshire needs a freelance copywriter. They’re going to want the best freelance copywriter for the job – not one who just happens to be in Wiltshire. And let’s face it – this is the Internet age, and there’s no real reason to meet up with clients, is there?

So – advertise yourself as a Wiltshire freelance copywriter. There are two obvious ways to do this, only one of which costs any money. The one where you’ll have to shell out some cash involves adjusting your pay-per-click campaign to accept enquiries for ‘freelance copywriter Wiltshire’ and ‘freelance copywriting Wiltshire’. It’s a breeze, albeit one that’ll cost you 75p a click.

If you want to avoid that outlay, write yourself a landing page all about copywriting in Wiltshire and load it using your content management system. Make sure it’s maximised for all the right keywords and away you go.

To send your ‘copywriter Wiltshire’ landing page on its way with a little friendly shove, you’re going to need some backlinks. No problem. Simply register with a few reputable articles sites – like this one – and write yourself some articles all about copywriting in Wiltshire. Make sure your anchor text (that’s the words that you actually click on) say something relevant, and away you go. A couple of these articles should be sufficient to see your landing page storming the North face of Google in no time.

Here’s an example of just such a page. The copywriter has written a landing page all about copywriters in Wiltshire, yet he’s based near Manchester. Why not give it a go yourself?

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