The first paragraph of an article is a summary of the article, which should be up to 550 characters long. This article provides a comprehensive guide on how to choose a domain name that not only represents your business but also appeals to your target audience. It offers practical steps, from brainstorming ideas to registering the domain name, and provides useful resources to help you in the process.
Before you rush to register another domain name, it's crucial to understand its significance. A domain name is not just a label for your business or website; it's a headline that directly appeals to the wants, needs, and desires of your target market.
While it's not wrong to use your name (like BobsPlumbing.com), it's more beneficial to think from your clients' and prospects' perspective. Remember, they are more interested in the benefits and solutions you offer than in your name. Therefore, your domain name should communicate the value they will get from doing business with you.
Contrary to popular belief, not all good domain names are taken. Yes, generic one-word names like business.com or computers.com may not be available or could be very expensive. But there are still plenty of great alternatives.
Start by making a list of keywords related to your business. Add some powerful, emotion-stirring adjectives or words that might spark curiosity. Combine them into two or three-word combinations and get creative.
Use resources like NameBargain where you can search up to 30 names at once for free. Another useful tool is Whois.net where you can find hidden gems among the millions of recently deleted domain names. If you're serious about finding good domain names, consider using Softnik's Domain Name Analyzer, a free program that can help you locate a great name quickly and easily.
Once you find a name you like, get an objective opinion from potential customers. How does it sound when said out loud? If you plan to advertise on the radio, clarity is crucial.
Before registering a name, especially if you're in the US, do a free search at the U.S. Patent and Trademark Office website to see if your proposed domain name may potentially violate a registered federal trademark. Don't assume that because it is available, it's not trademarked. This could be a costly mistake. For more information on trademark-related questions, visit Trademark.com and for more on “CyberSpace Law”, check out SSRN.
After doing your homework and finding a good, benefits-focused name, you're ready to register. Here are a few places you may want to register your domain name:
By following these steps, you'll be well on your way to finding a great, memorable, traffic-generating domain name.
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