The Unseen Potential: Tapping into the Offline Population

Jan 2
14:09

2024

Joe Chapuis

Joe Chapuis

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In the digital age, it's easy to forget that not everyone is online. According to a study by Ipsos-Reid, a renowned research firm, approximately 400 million people use the internet daily. However, this leaves billions of people worldwide who are not connected. This article explores the reasons behind this digital divide and the potential opportunities it presents.

The Offline Majority

Despite the ubiquity of the internet in developed countries like the United States,The Unseen Potential: Tapping into the Offline Population Articles Canada, Sweden, and the Netherlands, about one-third of the population chooses not to use it. Globally, only about 6% of the world's 6 billion citizens are online. The reasons for this are twofold: those who can access the internet don't want to, and those who can't access it due to various constraints.

The Reasons for Staying Offline

For those who have the means but choose not to go online, the reasons are varied. The most frequently cited reasons include having no need for the internet (40%), not owning a computer (33%), lack of interest (25%), not knowing how to use it (16%), cost (12%), and lack of time (10%).

The Hidden Opportunity

This data reveals a significant opportunity. Hundreds of millions of people have access to the internet and the means to use it but aren't online because they don't know how to use it. If you're looking for business ideas and have a good understanding of the internet, this could be a golden opportunity. If you can explain things in a way that the average non-technical person can understand, you could be onto something big.

So, if you just felt a sudden jolt of realization, don't worry, that's just the sound of opportunity knocking. Here's to your success in tapping into this untapped market.

Source: Ipsos-Reid

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