In the digital age, the popularity of eBooks has skyrocketed. These electronic books, available in various formats such as Windows, Macintosh, or Palm Pilot, have become a lucrative opportunity for savvy marketers. The creation of eBooks is neither time-consuming nor costly, but it requires careful planning before being launched in the market.
Before you start writing, it's crucial to determine the purpose of your eBook.
Advertorial Format: This approach gives your eBook an editorial feel, which can attract more attention and traffic to a specific website, product, or service.
How-to Manual: This format is versatile. You can offer it for free as a traffic generator, or if it's comprehensive enough, you can sell it as a product.
Full-fledged Book: This is becoming increasingly popular in the online publishing world due to its quick creation time and low cost. If you choose this route, consider creating a free advertorial to promote the full eBook.
The topic of your eBook should always relate to your website content or business area of expertise. This will enhance your eBook's credibility and increase the chances of generating site traffic or sales. Almost any area of expertise can be successfully utilized in an eBook. For instance, if your expertise is in real estate, your eBook could contain information on hidden finance secrets or things to beware of when looking for a new home.
When deciding on the format of your eBook, remember that the more audiences you can reach, the better. Most eBooks are offered in Windows file format, but some are usable on Macintosh and some are made for the Palm Pilot handheld computer.
HTML is the most widely used software for eBooks, but keep in mind factors such as screen resolution and browser version. Some people prefer Adobe PDF files for their eBook distribution, but be aware that this format can be difficult to read for long periods on a computer screen.
Palm Pilot handheld computers offer a variety of software for reading an eBook. The good news is that almost all of the software for this platform can read an eBook regardless of the software program it was created for, making Palm Pilot eBooks versatile and portable.
Once your eBook is ready for distribution, it's time to market it. Marketing an eBook online is similar to marketing any other product. You can offer it for free download, give it away to survey respondents, or as a contest prize. You can also send it to your newsletter subscribers or post it in free eBook directories.
Keep creating eBooks! They are becoming increasingly popular and can provide a significant boost to your current online marketing efforts.
For additional resources, check out EBook Libraries and The EBook Directory. For professional eBook creation software, visit Web Compiler and HTML2EXE.
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