The first impression of your business often comes from your website. However, common errors on many websites can detract from the products and services offered, leading to potential loss of income. Here are some essential guidelines to optimize your website's effectiveness and responsiveness.
The first page of your website should provide a compelling reason for the visitor to explore further. If your main page is cluttered with links, banners, and ads, it may be too confusing for a visitor to understand why they should stay. On the other hand, if the main page lacks benefits or interest, there is no incentive for your visitor to delve further into the site. Keep it simple but not bare, and ensure it is easy to understand and navigate.
It goes without saying that you should double and even triple check the spelling, grammar, and coherency of your pages. Even the most professional-looking pages will lose visitors and sales if there are grammatical errors or spelling mistakes.
Ensure your site offers useful content related to the products and services you offer. Create informational articles, whitepapers, FAQs, or news items that are related to what your visitor wants. When you teach a prospect something, you gain respect, trust, and credibility, which are key components in gaining a paying customer!
Many sites try to be a “catch-all” for their visitors, hoping that providing many different links, banners, and miscellaneous information will increase their chances of making a sale. However, this strategy often confuses the visitor. Instead, strategically focus your content, links, and advertisements on related products and services. This continuity will draw visitors further into your site, providing more opportunities to convert them into customers.
If you must have banner and button advertisements on your site, then make sure to advertise yourself as well as others! Use the ad space to strategically draw visitors to additional pages of your website, make purchases on your site, or sign up for your mailing list.
Use the same design, layout, menu system, colors, and effects throughout your website. Consistency in design and layout prevents confusion and frustration, encouraging visitors to stay longer on your site.
Don’t make the customer work for the sale. If you have products available directly on your site, include a full description, a picture where possible, and the purchase price. If you offer a service, be available for immediate email or live followup and support, or provide useful information that relates to your services.
Make sure everything works on your site! Test and retest when first setting it all up, then make a habit of randomly testing just to be sure nothing has changed.
Whether you’re just starting out or you are a multi-million dollar corporation, following these simple steps should be the rule - not the exception. By doing so, you should soon see increased new visitor and customer satisfaction, longer visits to your website, increased word of mouth, and ultimately - increased sales.
5 Ways a Book Review can Increase Your Sales
If you write and/or publish books of any kind, you need to get your books ... Why? Because it can ... increase your sales. Here is a quick list of 5 ways a review can help to increase y
The Power of EBooks: A Profitable Venture
In the digital age, the popularity of eBooks has skyrocketed. These electronic books, available in various formats such as Windows, Macintosh, or Palm Pilot, have become a lucrative opportunity for savvy marketers. The creation of eBooks is neither time-consuming nor costly, but it requires careful planning before being launched in the market.
Simplifying Taxation for Your Home-Based Venture
This article provides a comprehensive review of Gary W. Carter's book, which is an essential guide for anyone running or considering starting a home-based business. The book offers a wealth of information on tax deductions, record-keeping, IRS forms, and more, all presented in an easy-to-understand manner.
