Mastering Book Marketing: A Three-Step Guide

Jan 2
23:06

2024

Wayne Perkins

Wayne Perkins

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In the world of book marketing, the adage "help others to help yourself" rings true. This principle has been the cornerstone of my online book marketing strategy, leading to three bestsellers in the past year. This article will delve into how this strategy works in the realm of internet bookselling, and how you can leverage it for your own success.

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The Three Pillars of Successful Websites

Successful websites typically share three common traits that help them maintain high search engine rankings:

  • Regularly updated content: Ideally,Mastering Book Marketing: A Three-Step Guide Articles content should be updated once or twice a day.
  • An e-zine or newsletter: Top websites often offer daily newsletters or e-zines delivered via email.
  • An affiliated bookstore: Most successful websites have a bookstore, often affiliated with Amazon.com, to provide visitors with a convenient way to purchase books related to the website's content.

Understanding these three characteristics can help you achieve your goals by assisting websites in achieving theirs.

Step One: Identifying the Internet's Heavyweights

As a hypnotist and e-book marketing consultant, I write books on achieving success through hypnosis and on how to write and sell e-books. To find top websites interested in these topics, I search for broader categories like "health," "mental health," "Internet marketing," and "E-commerce."

Despite the plethora of search engines and directories available, I start with Yahoo. It's challenging to secure a high ranking on Yahoo, but once achieved, it can significantly boost web traffic.

Step Two: Assisting Webmasters with Content

After identifying relevant websites, I reach out to their webmasters, offering them my articles or sample chapters. In exchange for posting my content, I request a short bio and a link to Amazon.com, Barnes & Noble.com, or my own website. Most webmasters welcome the opportunity to add free content that can help maintain their website's high ranking.

Step Three: Supporting Newsletter Editors

Top-ranking websites often have their own newsletter or e-zine. After contacting the webmaster about adding content to the website, I reach out to the newsletter editor about featuring an article or sample chapter in their publication. This not only adds more content to their website but also directs interested visitors to my book offerings.

Step Four: Helping the Website Bookstore Generate Revenue

Most top websites have their own bookstore, often associated with Amazon.com. For instance, if you search for "health" on Yahoo and visit the top health site, you'll likely find a bookstore offering titles on various health topics. When you click on a book cover, you're redirected to a description page on Amazon.com.

The URL for this page will include the book's ISBN number and the website's Amazon.com Associate identification number. By replacing the featured book's ISBN number with your own book's ISBN in the URL, you can generate instant book sales.

After revising the URL, send a short message to the webmaster, asking them to feature your book on their website. Be sure to mention that you've included the URL with their Amazon.com Associate identification number.

Conclusion

By helping webmasters add content, newsletter editors offer new articles, and website bookstores earn more from Amazon.com, you're assisting the website in maintaining a top ranking. In doing so, you're driving qualified traffic to your own website or Amazon.com, fulfilling your goal of becoming a bestselling author.