As soon as you start an online business you will hear the words, "The money is in the list". So what is your list and how do you create one?
All well established and savvy online business owners know just how important email list building is. If you have an online business, building your email list should be at the top of your 'to-do' list every single day. Without a list you are without a business. You cannot have a successful online business without an email list building strategy.
When you start an online business, sooner or later you'll see or hear the words, "The money is in the list". So what is your email list? Your email list is the list of prospective and actual customers who have willingly supplied their email address to you with the agreement to send them information about your services and products. If you send emails without a someone's agreement, it can be considered as spam. And if you become known as being a spammer, your online business will not survive.
Here are 3 proven and effective email list building techniques.
Article Marketing.
Our first email list builder is article marketing. This is when you write articles and submit them to online article directories. These articles need to be no longer than 300 to 400 words and they need to be keyword rich. Your resource box needs to include your name and a link to your website. When a reader goes to your website after reading your article, ensure that you have an email opt-in box prominently positioned at the top of the home page so that the reader can request more information from you.
Forums And Blogs.
A further email list building strategy is to join and post to forums and blogs that are relevant to your services and products. Be mindful not to post outright advertisements onto these sites. Ideally, you will need to post 3 to 5 times each week to these sites. The sign-off on your posts should be your name and a link to your website.
Buying Advertising.
Buying advertising which is aimed at your target audience is the fastest email list building strategy, but obviously it costs money. There are various ways to pay for website traffic to go to your squeeze pages and landing pages. Pay Per Click (PPC) advertisements are very effective for list building. When working with PPC advertising you only pay when someone clicks on your ad.
Ezine advertising is another cost effective way to use paid advertising to build your list. Ezine advertising is very targeted and cost effective and there will be Ezines published that are related to the products and services that you sell. The people who will see your advertisement are the very people who are most likely to join your opt-in list and buy from you.
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