There was a time, in the early days of the internet, when any online advert could bring in new customers and generate profits if you were setting up an online business. But now the internet has matured and the placement of basic adverts does not to qualify as a marketing strategy.
When setting up an internet business, your results will eventually be based on your capacity to obtain customers. Without customers, you won't have a business. The way that you get customers is with marketing. A business without a marketing strategy will find it very challenging to survive. Marketing is more than advertising. Advertising is just one element of the marketing mix.
A Marketing Strategy For Setting Up An Online Business.
Some people think that marketing and advertising is the same thing. As mentioned above, advertising is an element of marketing whether you're setting up an online business or working on an established business. Advertising is a more passive activity and marketing is more active. When you place an ad it sits there and does its job, but marketing is about getting people to see those ads and everything else you do to promote your business.
1. Search Engine Optimization.
An important online marketing technique when setting up a web business is search engine optimization or SEO. This is the technique that search engines, such as Google, look for keywords within your website to deliver search results. Keywords are the words and phrases that somebody types into a search engine when they are looking for something on the internet. SEO takes time to set up, but it also needs to be kept up to date on a regular basis. Search engines like fresh and relevant content, and when you're setting up an online business you'll have lots of new ideas and content that you can add to your website. Just remember to keep adding new content to your website on a regular basis.
2. Building a List of Customers.
The process of building an opt-in mailing list is a vital element of your marketing strategy when setting up an online business. This means getting people to provide you with their email address so that you can market to them when ever you want. In exchange for an email address you need to give something of value. This includes things like like special offers, exclusive information, free reports or free online videos.
3. Marketing With Email.
It takes seven to twelve exposures to your message before people will take action. Effective email marketing is vitally important when setting up an online business because it allows you to build a relationship with the people on your email list. This way they start to recognize the value that you are sending to them and be more willing to buy from you. Remember that every message you send needs to have value. Whether you are providing information or selling something, it has to be of value to the person reading it.
4. Good Website Design.
A well designed website allows you to compete on an even playing field as your website visitors do not know if they're dealing with a multi-national company or a one-person operation. When you're setting up an online business, your website does not have to be all flashy and high tech. As long as you clearly show the benefits of your products and services and the website is easy to use you are off to good start. Keep your website navigation simple and make sure that it can be viewed correctly in the popular internet browsers like Internet Explorer, Chrome, Safari and Firefox.
Is It Worth Starting A Home Based Internet Business?
There are no specific requirements for starting your own internet business. But it''s surprising how so many people think and talk about their intentions of starting a small business online but never actually take any real action and do it.
5 Foods To Avoid If You Want To Flatten Your Tummy
Do you wish you could actually feel good about the food and drinks you see in your refrigerator and cupboard and know how to flatten your belly with the right food choices? Here are 5 foods that you need to avoid, or least only eat occasionally if you want to flatten your belly and get the body shape that you want.
Finally! 5 Quick And Healthy Snacks Foods
You don't have to feel guilty about having a snack if your stomach is rumbling and there are still hours to go until your next meal. But what you might think are healthy snack foods can be filled with hidden calories.Here are 5 quick, easy and good snacks for diets that you can easily consume throughout the day.
