If you have a site to do business online, how well does it convey your brand and does it project the emotions you want it to project? Here are 4 major ways design can impact your online business website.
When starting your own online business the temptation can be to get your website built as quickly as possible to get it online and working for you. But online business is much more than just setting up a website and then sitting back for the customers to come flooding in. The important elements of a website are obvious to many. The quality of your products and services, your content and how you drive traffic to your online business website. But the actual design of your website also has a significant role to play in the overall the results of your online business.
If you have a site to do business online, how well does it communicate your brand and does it project the individuality that you want it to project? Here are 4 significant ways in which design can influence your online business website.
1. Search Engine Optimization.
In the past good website design didn't much matter much for Search engine optimization requirements. Google would check your website content and determine how to rank you the search engine listings. Today, Google still looks for these components but they now also use machine learning algorithms to determine design characteristics that high quality websites have in common. This involves elements like straightforward navigation, clear page structure, good use of images, illustrations or photos and speedy loading times.
2. Your Website Metrics.
When you start an online business and your website visitors see it as a professional business, they are much more likely to remain on the website for a longer period than if the website looks poor, unorganized and sloppy. This is why good website design effects you website metrics (eg, your bounce rate, your return rate, your average time on site, etc.). The better your website metrics, the better you will rank in Google.
3.Driving Website Traffic.
Generating traffic to your website involves getting new traffic and getting people to come back to your website after their first visit. If you have good design, people are much more likely to want to return to your website. People visit websites that they feel a strong connection to. When you start an online business, your visitors need to feel that the information on your website is credible and that you have put time, care and attention into creating your business.
4. Backlink Strategy.
Good website design helps build backlinks. Backlinks are links back to your website from other websites. If you have a badly designed website, not a lot of people will want to link to it from their website. Having good design helps increase your authority. Websites with a lot of relevant backlinks will be viewed positively by the search engines.
Is It Worth Starting A Home Based Internet Business?
There are no specific requirements for starting your own internet business. But it''s surprising how so many people think and talk about their intentions of starting a small business online but never actually take any real action and do it.
5 Foods To Avoid If You Want To Flatten Your Tummy
Do you wish you could actually feel good about the food and drinks you see in your refrigerator and cupboard and know how to flatten your belly with the right food choices? Here are 5 foods that you need to avoid, or least only eat occasionally if you want to flatten your belly and get the body shape that you want.
Finally! 5 Quick And Healthy Snacks Foods
You don't have to feel guilty about having a snack if your stomach is rumbling and there are still hours to go until your next meal. But what you might think are healthy snack foods can be filled with hidden calories.Here are 5 quick, easy and good snacks for diets that you can easily consume throughout the day.
