WordPress websites are easy to use and set up for any type of online business. But just creating content and putting it onto your website does not mean that your website will be seen by the search engines
The WordPress website system is the most widely used website building platform on the internet and these basic search engine optimization tips for WordPress websites will come in handy if you are in the process of setting up an online business or already have a WordPress website online.
WordPress websites are very user friendly for all types of online businesses. But just producing content and placing it onto your website does not mean that your website will get noticed by the search engines. As an online business owner, regardless of whether you sell your own products or promote somebody else's, it is important that you know how to use WordPress SEO.
1. The 2 ways that search engines find your website.
What is SEO in WordPress? There are two main types of SEO (search engine optimization).The first is On Page SOE and this is relevant to your WordPress website because it is about your content, internal website links, navigation, page structure, keyword density and any images, video or audio on the pages of your website. The second is Off Page SEO and this is process of building links back to your website from other websites.
In this article we will look at On Page SEO tips for WordPress websites because it deals with everything that is actually on your website that you can control. Even if a search engine does find your website page via Off Page SEO, if there is nothing relevant on your website pages connected to the search it will not rank your website in its listings.
2. Index your website.
Firstly, ensure that your website settings allow search engines to index you. In the WordPress dashboard, you have the choice to block access to your website by the search engines. You'll find this in the Settings section under the Reading option. On the Reading Settings page you'll see a box that will say "Discourage search engines from indexing this site". Make sure that this box is not ticked!
3. Give your website a title and tagline.
Go to the Settings tab again and select the General option. Here it will read Site Title and Tag Line. These areas should be completed with appropriate, keyword-based words that inform people about your website and what it is all about.
4. Provide good website navigation system.
Categorize your blogs and deliver a good navigation system.When a visitor lands on your website, you want it to be sticky. Sticky means they stay around for awhile, not clicking out after they read one blog post. With good navigation, like a list of categories and recent or popular posts in your sidebar (all done with widgets), you can let the visitors know that there is more good content they might like.
5. Check The Permalinks
Go to the Settings section again and click on Permalinks. You want this option to be Post Name. This means that after your domain, the title of the page or post will be in the URL. For example yourdomain.com/post-title. Make sure that your blog posts and page titles use relevant keywords.
6. Remember to use keywords.
When creating content for your posts and pages use both broad and longtail keywords. You will find it easier to rank well in search engine listings when you use longtail keywords. For example, a longtail keyword phrase would be something like "the best diet after child birth" whereas a broad keyword would be something like "diet".
7. Get a Google sitemap plugin.
Rather than having to manually create a sitemap, this plugin quickly helps to guide the Google robots and spiders around your domain..
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