“Be who you are and say what you feel, because those who mind don’t matter, and those who matter don’t ... ... good quote, and it sums up the thrust of this ... buy from peop
“Be who you are and say what you feel, because those who mind don’t
matter, and those who matter don’t mind.”
-Dr. Suess.
Oooh, good quote, and it sums up the thrust of this article.
People buy from people that they know, like and trust.
How will they get to know you, to like you, to trust you?
Not by putting up a website the same as everyone else’s, that’s for sure.
And not by hiding your light under a bushel either.
One of the paradoxes of the internet is that although it is one of the most
miraculous developments in communication we have ever seen, people
are afraid to be themselves.
Most people think that they have to appeal to everyone, that any opinion
will alienate potential customers.
Yes, your opinion will indeed alienate some people, but these are not the
people you want to do business with anyway.
Being yourself will attract as many people as you might push away, so
the theory just doesn’t stand up.
This particularly applies if you publish a newsletter.
Let people know what is going on in your life.
People will come to know all about your life, which is great, because they
will also like you and trust you.
And what will people do if they know, like and trust you?
They will believe what you say if you recommend a product, because they
have faith in your integrity.
Who do you seek out on the internet? Who do you listen to, and enjoy
reading?
Is it someone who expresses his or her opinion freely, tells you how it is?
Or is it someone who you have no idea what they think?
Well it’s the person who already agrees with what I’m writing here, of
course!
So, any formula you come across, any recipe for success, whether online
or offline, don’t forget to add your personality and stir 3 times – it’s just
about the best free resource you can get, and it comes in unlimited supply!
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