The initial purpose of social media was interaction. However, in the present day, this has changed. Businesses have started tapping the potential of such platforms and ideas like a Facebook shop have worked for them.
It has increased their reach and the customer base too. Entrepreneurs can set up a store and can retail their products to a significant number of people. Marketing costs are reduced to a great extent and this works in their favour. It is a platform that engages a number of people. Statistics have stated that “751 million monthly active users have used Facebook mobile products as of March 31, 2013.” It has also been reported that 20% of sales for most of the brands have been generated from this social networking platform.
People have often wondered about the advantages of such an idea. With such a store in place, you need not worry about promotion. Increasing number of likes, recommendation of products and interaction with retailers are just some of the benefits. Your online business will grow in a magnanimous way due to the perfect execution of this idea. The element of communication adds to the entire experience. You can communicate with other shoppers and this enhances the novelty of the thought.
Statistics have supported the potential of this trend too. It has been reported that by 2014, the web will be a part of 53% of the overall retail sales. People have embraced the idea of a Facebook shop, because on a monthly basis, a 10% increase has been noted in the transactions. Customers have also stated that one of the reasons for interacting with a brand on their social media page is to enjoy some exciting deals and offers. Due to such stores, a brand can deliver an exceptional experience to their customers. This also helps in establishing brand loyalty that is vital in today’s times. Another point that must be mentioned is that a person feels connected to the brand.
Online business has incorporated this idea and is reaping its benefits. One of the important one is advocacy. When people purchase from such stores, they can even recommend these offerings to others. Through the use of digital technology and such recommendations, fans are establishing loyalty with the brand and this also leads to repurchase. This is another advantage of setting up such a store.
You must keep a few details in check. This will work in your favour and will call for attention towards your brand. For instance, rewarding fans is a good idea. Discounts and coupons will surely bring a smile on their faces. You should create awareness about your products and exciting offers via email and social media platforms. You should also make sure that people understand how to use your Facebook shop. A picture certainly speaks a thousand words, so make sure that your images are high definition. Due to such changes, the idea of traditional retail has completely undergone a transformation. Brands have made a leap and social media has certainly changed the scenario.
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