When it comes to generating an info-product, there are 2 kinds of approaches to choose from. You can either be creative or innovative.Finding the strategy will determine the success of your product launch.
There are 2 types of approaches you can select when it comes to generating an info-product. It's either you be creative or innovative. Creative means, you see the market and come up with a good solution.
Essentially, it is coming up with an info-product that will solve an existing problem. For Example, if you observe that there are a lot of individuals having a problem about writing a salesletter, you come up with a salesletter generator software.
Or, if you see that many individuals are trying to plan their joint venture's details, you can come up with a joint venture profile software. Basically, you'll be the first person to hit in the market. Make sense?
But if you want to minimize your risk of failing and make cash faster, I'll opt to be an innovator. Study the existing products available to fulfill the demand of a market. Check how good the sales volume is. In that case, I'll be an innovator to provide superior solution or tap on the existing opportunity.
Not sure what this means?
Let me explain ...
If you happen to see that there are a number sales letter generator software right now in the market, it's because there are several innovative marketers. PayDotCom, a somewhat new company, is an added example of an innovator market that provides the same service as Clickbank.com
PayDotCom was launched successfully after the creative company called Clickbank.com. When it comes to giving credit card processing service with built-in affiliate tracking program, Clickback.com was the first to provide such. At the moment, there are more innovative marketers that have produced an affiliate tracking tool that can be incorporated with other credit card processors like Paypal.com, 2checkout, authorize.net, and so on.
Innovative marketing is not just about duplicating what is successful and trying to be better, larger or cheaper. That's a very narrow observation on how to make money and it will normally fail. You will modify the entire profit model by adding these 2 ingredients which are as follows:
1. Finding an angle
Looking for an angle means positioning yourself different from the originator. Take for instance, Clickbank.com is a success. However other affiliate tracking tools that did not have a built-in credit card processor were very successful too by tying up with third party credit card company. A good example of this, is again, PayDotCom.
2. Complimenting with the pioneer
Produce an info-product that can ride on the existing successful market. Let's take Clickbank.com as an example for discussion purpose. There are several new tools made to improve the convenience of using Clickbank.
Examples are: Software to handle your Clickbank.com affiliates; Software to extract your Clickbank sales report into a Microsoft Excel file; Software to create Clickbank.com search engine tool that is incorporated with Clickbank ID;Video tutorials on how to put-up Clickbank.com account; and so much more.
See what's happening on the internet.Make a decision whether you want to become a creative or innovative marketer. Then, TAKE ACTION!
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