And Then The Sales Started Pouring In...

Hey buddy, lets go shopping to the internet mall.

This shop looks cool c`mon lets step in. Goodness...
why is the door so tight is the shop crowded?

Cool... look at that gaudy interior.

Yuks! those blinkers... It`s driving me crazy.

What are they selling?

C`mon let`s get out before I have a seizure.

This joint here looks more promising... Whew that`s
better!

Hey...What the...

"Can we have your email address sir?"

But why... we have just come in, let us at least look
around first?

"Well sir... It`s company policy that our customers
first sign up to our mailing list before they can
explore shop"

No... thank you then ...You see it`s my privacy...

"Sorry Sir, Company Policy".

Great... On to the next one then.

Wow look at that widget... Just what I need... And
the price is right too.

Oh but you need to get Ma to select the color...

Come to think of it, better wait for the next
paycheck.

Uh- Oh... then let’s take the business card, we will
come back again.

What... No business card! Heck is this a business or
what?

Goodness man! A business is a business is a business
whether you do it offline or online there are certain
codes of conduct to follow for sure fire success.

What happens when a potential customer steps in to
your realm?

Consider How would you feel say:

- If you entered a shop and immediately felt
uncomfortable, dizzy, lost in the chaos...

- If you just stepped in to a shop and you are asked
for your email address without being given the chance
to look around first – I for one value my privacy and
will rather step out then reveal my personal info.
[The concept of mailing list/newsletter works well
with information products but if you are selling
other goods you need to do better]

- If you entered a shop and saw a cool gadget but do
not know why/ how to use it / where to use it /
advantages etc. Will you buy it without a demo?

- If you like the shop, you like the merchandise, but
you are not ready to buy just yet, maybe you want to
compare prices or you are waiting for your paycheck or
you want your wife/husband/partner to approve of your
choice... (any no of thousand and one reasons), so
what do you do... you pick a business card and leave
unobtrusively with the option to return later.

- You like the shop, you like the gadget, but you do
not need it, and you know your best friend is
searching for it , so you are itching to tell him/
her about this rare find...

- Or you like the shop, the product and buy it on the
spot, but you would like further information about
upgrades, customer service etc.

Goodness man! A business is a business is a business
whether you do it offline or online there are certain
codes of conduct to follow for sure fire success.
Here are the bare essentials:

- Enable a demonstration of your product...
Haven`t you seen all those ads on TV showing you
how various gadgets work? In online limbo this
corresponds to an auto-responder series, for example:
`How to conquer the world in five easy steps`... here
you demonstrate the virtues of your widget. [You
might even consider embedding video files in to your
website for widget demo].

- Provide a `non threatening` mailing list invitation
to enable updates and customer service for confirmed/
interested customers.

- Your ebusiness card / catalogue or viral give away–
this should be absolutely free to go and not linked up
to your mailing list.

- Provide A Tell your friends script/e-card.

- Make your customer feel relaxed, comfortable and
welcome.

Next concentrate on getting targeted traffic to
your e-shop...

And then watch the sales start pouring in.