What many BigCommerce merchants don’t realize is that their store’s design can make or break their brand. Having a professional-looking, well-designed store is vital if you want to make a mark.
BigCommerce offers a number of free themes, many of which can do the job. But sometimes, it might be worth your while to go the extra mile and provide your customers with something custom.
Factors That Affect the Decision
Going with an existing Bigcommerce Design template has its advantages. You can set up and launch your store quickly without any major investment. With over 50 templates available on the store and new ones being added all the time, there is plenty of choice too. And even if you get bored of a theme or a theme isn’t giving you the kind of functionality you require, you can always switch to another one.
This is especially useful if you are just starting out and have a limited budget to work with. Unfortunately, your store could end up getting lost in the mix in the long run. The good news is that you can always customize your site later.
Your budget has an important role to play in your decision. If you want a completely custom-made BigCommerce design, it will cost you. Custom designs are hard and require constant tweaking to get a satisfactory end result. Complications could arise at any time. If things don’t go your way, your launch plans might get seriously hampered as well.
Your other choice is to go for minor customizations to an existing design. This allows you to add certain features to your website that makes it unique without you having to break the bank.
Understanding Your Business Requirements
What kind of BigCommerce design will work for you is heavily dependent on the industry you deal in. Some niches are inherently more reliant on branding. For example of you are a jeweler, you need to have a unique website that separates your brand from the rest. When dealing with jewelry and fashion products, customers like to identify with brands. Once they start trusting one, they will keep coming back. Your site needs to be designed to make an impression on your customers. You want to build trust, and a generic website will not do that.
Let’s take plumbing equipment suppliers on the other hand. They don’t require a flashy, highly customized BigCommerce designs. Their market is completely different. They can make do with minor customizations to existing themes.
Think about the functionality of your website. Is the checkout process as smooth as it should be? Is your store as easy to navigate as possible? How can you improve the shopping experience of your store by customizing its BigCommerce design?
You May Need Help
The fact is that even if your BigCommerce store is doing well with a free template right now, sooner or later you will have to engage in some degree of customization. This is necessary if you want to remain competitive. Your best bet would be to take help from a reputable BigCommerce design partner like 1 Digital Agency.
At 1 Digital Agency, we have a team of experts that are not only masters of BigCommerce designs and customizations but understand eCommerce. We realize that every business has unique characteristics and requirements. We can help you decide what kind of design will enhance your brand. Call us on 888-982-8269 or contact us for a quote.
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