Effective Ways To Promote Your E-commerce Store

With an unprecedented rising rate of e-commerce all over the Globe, It’s expected that there will be 2.5 billion global digital shoppers in 2020.

So, every online store owner wants to improve their traffic and conversions. But it can be very challenging to implement the right marketing tactics that give you a better result.

Here, we discuss some efficient ways that help you to drive new sales.

Effective/Intuitive/Robust/Impressive Web Design

The initial step to promote your online store is to have a great website that is not just functional but also works for your business backing with an effective online presence.

By 2025, An estimated 72.6% of users are accessing the web via their mobile. So, you need to focus on mobile-friendly websites and also make the design as user-friendly as possible to enhance users’ experience.

Thus, always keep these factors in mind while designing websites so as to grow your online business.

Proven SEO Strategy

SEO is not only essential for an e-commerce site but also too worthy for all the websites because, with the help of SEO, you can easily drive traffic and even convert it into sales. 

Start optimizing your website with proven SEO practices such as doing keyword research rightly, optimizing your content, writing a unique description for each product and, focusing on minimizing the loading speed of your website.

Therefore, the more optimized your site is the better chance to rank high on Google.

Use the Power of Social Media

Social media play a vital role in building your online presence as their potential is limitless. An average person spends 2 hours and 33 minutes browsing social networks every day. 

Keeping this trend in view, utilizing social media for your business can be a lucrative move for your business. Through social media,  don’t just try to sell your products, start to convince your audience with the precise and concise post as well. Set your goals, know your customers, and also post reviews to win the customers’ trust.

But, like all the great things don’t come easy in life, similarly, it takes lots of effort and time to build followers and credibility. So, just be patient with your efforts and let the social media play its role efficiently.

Paid Advertising for E-commerce

As the word ‘paid advertising’ itself suggests that initially, you need to invest some money, but it can be very effective when it comes to improving conversions for newly built sites. You can choose any platform that you think can give better results based on your business modules such as Facebook, Twitter, Instagram, and Google Ads. With paid advertising, you have to test your campaigns on an ongoing basis,when you start analyzing and optimizing your paid campaigns, you see that the amount initially spent on your paid advertising is actually generating huge traffic and sales.

Encourage Product Reviews

Reviews are a proficient way of building trust. 90% of online shoppers make their purchase decisions based on product reviews. You should focus on bringing relevant reviews from sites like Yelp, Google Local, and Yahoo Local, which are very popular with consumers. 

When a customer purchases anything from your site, send them a follow-up email requesting them to leave their experience on these sites in the form of review - Yelp, Google, and Yahoo.

Provide Free Samples

Whenever you launch a new product give free samples to the bloggers, those who have a blog related to your niche and ask them to write a review about the products on their website. 

If they like the product and write a good review, then their audience will get convinced and it may be a chance that they visit your site and make some good purchases.

Another method is to distribute some free samples or start a social media giveaway and ask for open feedback. Social media giveaway generates massive social engagement that will also help in increasing online presence and, if the product is unique, they will spread the word via online review sites or social sites.

Summing Up

Every e-commerce site offers different types of products, hence, some of the methods might work for everyone, however, some might not. The crucial part is that you should keep all of them in mind and figure out which will be effective for your site.

To conclude, getting in touch with a good digital marketing agency that knows their job well can be the right move for you to elevate your e-commerce website.