Fashion Legendary Story of Chanel

Chanel brand was founded in France in 1913, it has a long history. A wide variety of Chanel products including clothing, jewelry and accessories, cosmetics, perfumes is provided, each kind of product is known by people around the world, especially for its perfume and fashion clothes. In addition, Chanel is a famous brand with over 80 years; it always has elegant, simple style. She is good at breaking the traditional elements, early in 1940s; it had successfully tied up ladies with simplicity and comfort, which is probably the first modern casual dressing. She can change every single object into fashion, even bulk beads. 

No matter it is Jersey suit with strong male elements, two tweed suit, artificial jewelry breaking the old values, totem with a strong feminist color, or Chanel No.5. Chanel often challenges the old system to create a new fashion. The uniqueness of Chanel lies in practical gorgeous; she always captures inspiration from routine life, especially from love. Unlike other designers, they always ask others to meet their design; Chanel offers a liberating sense of freedom and choice, transforming the man-oriented trend to a free stage that females can display their beauty to their heart’s content. Abandoning the tight waist, whale bone hoop skirts, but promoting shoulder-style handbag with fabric suit. Coco Chanel dominated women’s fashion style, attitude towards life and way of life, during the first half of the twentieth century. She put forward a simple and comfortable but luxurious life philosophy. Just as she said “The opposite of magnificent is not poor, but vulgar.”

“Chanel represents a style, a timeless style,” Ms. Chanel described her design. Fashion is not thinking about what to do next, but ask yourself what kind of style you will display yourself. Thus encouragement will never stop. Enthusiastic and confident Chanel blended this kind of spirit into her modern design, making Chanel a brand with popular personal style. Chanel design with a distinctive personal touch, she is powerful and independent but is also full of feminine.

The main current Chanel designer Karl Lagerfeld has a new interpretation of luxury, forever popularity and refinement. The most downright genius designer who has Swedish and German descent, always wearing big black sunglasses is full of fashion talent. He broke the skirt shear after he took office, decorated with exaggerated fake jewelry, which shocked the entire fashion industry; push Chanel towards another peak in 20 years. You may be surprised the long dress shear is embellished with colorful Pandora style beads.

Karl Lagerfeld has a design mentality of freedom, arbitrary and simple. He always combines two opposite artwork together incredibly, both unrestrained and refined, both full of French romance, humor and full of German-style rigorous and exquisite. He doesn’t have favorite color and style, but throughout his design, you can appreciate the pure style of Chanel.