When you start an online business, it's not just about getting people to visit your website, it's about staying in contact with them once they have left it. That means that building a loyal customer base makes both economic and practical sense to ensure the sustainability and longevity of your business.
It costs 6 to 7 times more to acquire a new customer than it does to retain an existing one, so building a loyal customer base makes both economic and practical sense. Having a set of customers who see you as an authority in your niche, value your opinion and are willing to buy from you again and again is vital to success and especially when you build an online business. A loyal customer base ensures the sustainability and longevity of your business.
When you build an online business, knowing how to use tools like email lists, RSS feeds and social media all contribute to building a customer base, building a relationship with the people on that list and reaching more people in the process.
1. Email List Building.
Everyone on the internet has an email address that they check regularly and email marketing is one of the best ways to stay in touch with loyal customers. It is important that you get somebody's permission to send them emails, or else you could be labelled as a spammer. The best way to do this is to offer something of value for free in exchange for their email address. This could be a free report, video tutorial or newsletter.
2. RSS Feeds.
Real Simple Syndication, also known as RSS, makes it easy for people to follow your blog updates. An RSS feed allows your customers to follow your updates with the RSS reader of their choice on their smart phones, tablets, laptops or desk top computers. Setting up an RSS feed takes about 20 minutes. You can do it with a number of different services, most notably Google FeedBurner. Make sure the RSS feed button is featured prominently on your website so that your website visitors can easily click and follow.
3. Social Media Posts.
Social media has become a important resource for developing a loyal customer base. When you create a engaging social media post that people like and want to share, it exposes your business and content material to potentially thousands of new users, developing the authority of your business. Ensure that you put the Facebook 'Like' and Twiiter 'Follow' buttons on your website. If someone 'Likes' your page, your Facebook updates will appear in their feed. If someone follows you on Twitter, your tweets will appear in their feed.
Is It Worth Starting A Home Based Internet Business?
There are no specific requirements for starting your own internet business. But it''s surprising how so many people think and talk about their intentions of starting a small business online but never actually take any real action and do it.
5 Foods To Avoid If You Want To Flatten Your Tummy
Do you wish you could actually feel good about the food and drinks you see in your refrigerator and cupboard and know how to flatten your belly with the right food choices? Here are 5 foods that you need to avoid, or least only eat occasionally if you want to flatten your belly and get the body shape that you want.
Finally! 5 Quick And Healthy Snacks Foods
You don't have to feel guilty about having a snack if your stomach is rumbling and there are still hours to go until your next meal. But what you might think are healthy snack foods can be filled with hidden calories.Here are 5 quick, easy and good snacks for diets that you can easily consume throughout the day.
