I still remember the day I read about this strategy in an excellent newsletter and was blown away. I went straight to my computer and started using what I learned and I was amazed at how much money I made!
I had found golden keywords straight from the bank – or at least ones that went straight TO my bank!
What keywords? MISspelled keywords. That’s right – I actually found profit in something people are doing “wrong.” Any time someone spells a word wrong on the internet, I stand to make a hefty profit!
What are misspelled keywords?
Misspelled keywords are words that are frequently misspelled by searchers on search engines. An example would be to type "intrenet" instead of "internet" - you would be surprised as to how many times misspelled keywords appear.
Why to use them?
Misspelled keywords can be very profitable because there is little competition against them and they still bring very targeted traffic. Optimize for them because others likely are not. Also, use pay per click with them because most other are not!
What are some of the advantages?
There are many advantages of using misspelled keywords, here are a few:
1. Little competition - most are focusing on the competitive "correct spelling."
2. High searches - most make the same spelling mistake and many make the mistake so you still have a high number of searches.
3. Easier to work with - because of less competition these words are easier to optimize for.
4. Cheaper - you can buy pay per click traffic on these keywords for far less (more on this later).
5. Still targeted traffic - you are still getting highly targeted traffic.
Where and how to find them?
One of the best ways is to just sit down with your list of keywords and to think of any possible misspelling possible. Also, you can go to keyword search tools like the one at Overture, http://www.content.overture.com/d/USm/ac/index.jhtml and see what the most common errors are repeating themselves. We also suggest a program called Wordtracker, http://www.AffiliateClassroom.com/Keywords. This is a far better tool than the one offered by Overture.
How to optimize for them?
The same way you do for any normal keyword. Make sure that the keyword appears in it is misspelled form through your content, in your meta tags and in incoming links to your website. Optimizing for a misspelled keyword is no different than optimizing for regular keywords - just easier :)
Using Pay Per Click with misspelled keywords
Make sure to add as many misspellings as you can possibly find into your pay per click campaigns. For a keyword that costs you over a dollar or more per click, you may very well pay 5-10 cents a click for the misspelling.
Although more and more people are discovering this strategy and bidding up the misspelled keywords as well, there are still some golden nuggets there.
If you’re one of those affiliates who makes their money by running Google Adword campaigns – I have just told you something that can seriously double your income by tomorrow. Take all of your campaigns, one at a time and find all the possible misspelled keywords you can find. Test them like you do with everything else…
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