In order to maximize revenue with AdSense, Google places ads on your website that match your website content, appeal to your users' interest, and satisfy the needs of advertisers. Google AdSense targets ads to your website using contextual targeting, placement targeting, and interest-based advertising.
How many times have you viewed ads on websites over the years and spotted some pretty ridiculous ads that have absolutely nothing to do with the website or your own interests? No doubt you and everybody else just end up ignoring those irrelevant ads, and the advertiser gains nothing.
Relevance is a major challenge to any ad server, and Google does its best to make sure that the ads placed on your website through Google AdSense are as relevant as possible to your site's users. In order for you to maximize revenue with AdSense, Google tries to ensure that the ads placed on your website match your website content, satisfy the needs of advertisers, and appeal to your users’ interests. With Google AdSense, Google ads are targeted to your website using three methods:
* Placement targeting
* Contextual targeting
* Interest-based advertising
Placement targeting allows advertisers to choose specific placements as defined by website publishers. Publishers can define their own ad placements using custom channels that group together specific ad units on a website. You can group ad units by topic, ad format, or location on a page. Thus, when advertisers target ad placements, their ads may only appear in the specific ad units the publisher has selected. Google AdSense placements provide advertisers with the exact placements they seek for their ads, and in turn you can obtain premium pricing by giving advertisers what they want.
Keep in mind that placements in Google AdSense start with custom channels. Custom channels allow you to track the performance of specific ad units based on your specified criteria, such as ad formats, ad positioning, or topics. For example, you can create a channel for ads that pertain to a specific topic, such as Google AdSense related products. You can also create a channel for ad units that appear at the top of each page or on the homepage. And you can also create a channel for only image ads, only video ads, etc. In all, Google AdSense provides you up to 200 channels to customize.
What’s more, you can turn any custom channel into an ad placement on which advertisers can choose to place their ads, meaning you can generate ad revenue by giving advertisers exactly what they want. When you create ad placements out of your channels in Google AdSense, advertisers can target their ads by topic channels or by position on your webpage or website. The greater the placement options you offer advertisers, the more competition for your available ad space and the more ad revenue you will generate.
Contextual targeting matches Google ads to the prominent keywords on your website. Placement targeting allows advertisers to choose specific sections of your website on which to place their ads. And interest-based advertising ensure that the Google ads shown on your website match the interests of each user, based upon the other websites they’ve already visited.
Interest-based advertising targets the Google ads on your webpage to a user’s area of interest, which is determined by other websites they have visited. To achieve this, Google examines the cookies on a user’s computer that detail which websites they have visited. Based upon those websites visited, Google interprets the user’s area of interest and runs related Google ads on your website.
Contextual targeting matches Google ads to the keywords on your website. Google examines each webpage for the repetition, placement and formatting of keywords to determine which keywords best characterize your content. Google then examines the keywords in its ad inventory for the most suitable ads for your webpage.
With accurate targeting in place, Google AdSense does its best to make sure your ads are as relevant as possible to your website visitors, thus maximizing your chance of generating revenue with Google ads.
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