As the name suggests, an Ariba PunchOut catalog integrates a buyer's procurement application with the supplier's site. It is specifically designed for Ariba procurement users that allows them to reach the supplier's website from within their procurement application.
With Ariba cloud PunchOut, users don't have to leave their procurement system to place orders online. As a supplier, offering PunchOut is the best thing you could do to attract large customers. It simplifies their purchasing process, hence is the most sought-after technology by buying organizations.
PunchOut can benefit suppliers in ways more than one. For instance, as a supplier, you can promote your products through various marketing strategies. You can personalize each customer account according to their unique needs and requirements.
Moreover, every customer has a customized order process, which can be easily implemented using PunchOut. Clicking on the PunchOut link redirects customers from their procurement system to the supplier's eCommerce store.
B2B suppliers will require PunchOut in the following situations:
When you are Selling High number of Products
When your catalog has a large number of products, it makes sense to stay away from the CIF catalog. This is because a lot of manual effort is required to update the catalog. Try making a few changes in the catalog and the amount of time spent will be inevitably high. Every product in the CIF catalog will have to be updated manually, which is very time-consuming.
On the other hand, Ariba PunchOut makes it easy to update the product catalog. Once you update product information at one place, it is automatically reflected in the other sections of the catalog.
Whether you want to add new products in catalog or edit prices of existing products, it can be done quickly with the PunchOut catalog. Hence you are more efficient in managing the PunchOut catalog as compared to the CIF catalog.
Since updating CIF catalog is a tedious activity, entrepreneurs that frequently change their catalog content (product prices and inventory) prefer to use the PunchOut catalog.
When you are Selling Configurable Products
Bluntly speaking, CIF catalogs have no provision to sell configurable products. CIF catalogs come with a line-data format, leaving no room to represent configurations.
Whereas with the Ariba PunchOut catalog, you can provide a wide range of options to your customers to configure products on your store. This works in favor of your business as customers love to configure products online.
PunchOut catalogs allow suppliers to showcase products configurable products. So when you are selling complex configuration tools, it is advised to use PunchOut.
When Customers Request for Quotes
Many times, customers want to bargain, which means you need to provide your customers with the option to submit quotes. How can you negotiate unless you provide PunchOut catalog?
PunchOut catalog allows you to create your web forms that can be used by your customers to submit quotes. Thus, your customers can always request quotes for custom bundles via PunchOut catalog. This quoting capability through PunchOut can work wonders for your business.
When you wish to provide Product Documentation
Apart from selling products and services, you might want your customers to access product documentation that provides more details of the product. Documentation in the form of reviews, installation guides, operator manuals, etc., can be made available to PunchOut users.
Coupa eProcurement PunchOut comes into picture when your buyers are using Coupa eProcurement application to conduct business transactions. This PunchOut integrates Coupa eProcurement system with the supplier's B2B eCommerce site.
On the whole eCommerce PunchOut integration is the need of the hour that can attract B2B buyers to your business and boost overall revenue. Most importantly, you get buyer recognition, a powerful driver that can help you to reach your business goals. You can add your business logo to PunchOut catalog and even display a welcome message.
PunchOut provides a hassle-free way to connect with large customers. Having PunchOut catalog capabilities makes it easier to win big deals and expand your business.
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