Using article marketing to drive traffic to your website is very effective for a lot of reasons. Here are five of them.
The online advertising technique of article marketing is when you submit content to information websites, like ezines and article directories, and allow them to publish it for free. In return, you get a link back to your website.
Then, from the link in your content, or article, you will get traffic to your website. In addition, these links help your search engine rankings, which will help to increase the traffic to your website over the long term. Search engines attach more importance to websites with more incoming links which increases your website's placement in the search results.
1. It's Free and Easy.
Unlike other forms of online advertising that take a lot of time to learn or you need to test over and over again, article marketing is very simple. You can submit as many articles as you want for free and the tools you need to do your keyword research are freely available. It's a totally free method so you won't cost you any money if you do make a mistake.
2. Establish Online Credibility.
Article marketing helps to establish your online creditability. Your articles will show you as an authority in your industry and people will be more willing to trust you and your opinions. When you make a recommendation for a product or service they'll be much more likely to take your recommendation and make a purchase.
3. Traffic Over The Long Term.
A well written article with the right keywords can stay in circulation for months or even years. This means that if you do it correctly you'll keep getting traffic from that one article for a long time. When writing, use a keyword phrase that will get good monthly searches but not have too much competition. Generally, you'll want long tail keywords, keyword phrases that are two or more words in length. These long tail keywords will still do well for you but they won't have nearly as much competition.
4. You Don't Have to Do It Yourself.
If the idea of writing fills you with dread, you can go online and pay someone to do it for you. You can hire a writer for as little as $5 to $10 per 500 word article.
5. It Can Be Dome Automatically.
To help you write and distribute your articles automatically you can use one of the many article marketing services available. Automation can help distribute a lot of articles to many different directories. This will allow you more time to manage other parts of your online business.
The above points are just a few of the reasons how article marketing can help to build your internet business. The more articles you have in circulation, the more exposure you will receive. You can get started today by creating about 10-15 articles that use e your keywords in the title of each article and within the actual content. Then submit them to the leading article directories and your article marketing campaign is well on its way.
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