Why is email list building considered so important for online businesses? Statistically, a prospect needs to see your message at least 7 times before they are ready to make a purchase. Also, the prospect has no real idea who you are, so you have to build trust and prove that you are a genuine authority within your marketplace. Here are 5 easy steps to follow.
In the online business world, email list building is the process of building a database of contact information of people who have shown an interest in your business and are willing to consider buying from you. So how do you build a customer list? Here are 5 easy steps to follow.
1. Get An Email Autoresponder.
You need reliable autoresponder software when you're building a customer list. An autoresponder can automatically send potential customers a sequence of pre-written emails when they subscribe to your list. It will keep a record of who you send it to, the subject line, the text within the email, open rates, click-through rates and how many messages you have sent.
2. Have An Opt-in Form On Your Website.
Your email list building strategy starts with an opt-in form. This is a form that can easily be created by your autoresponder software. You position the opt-in on your website so that your website visitors can see it and insert their email address. You only need to ask for their email address as at this stage, as the more details you ask for, the less likely people will be to provide you their information.
3. Offer Something Of Value For Free.
You will need to offer something of value to encourage somebody to give you their email address. You could give away something like a free report, video or newsletter related to your business. Bear in mind that what you give away for free will reflect back on the quality of the products and services that you sell. Also make sure that what you offer is emailed to the person as soon as they opt-in to your list.
4. Set Up A Sales Funnel.
When a prospect joins your list, you need to guide them through a process of understanding the benefits of your services and products. This is your sales funnel. It is a sequence of messages emailed to your prospect with various product up-sells and down-sells. A prospect will, on average, need to see or hear your marketing messages at least 7 times before they take action and buy from you.
5. Always Deliver Value.
One of the most important elements of email list building is to constantly deliver value to the people on your list. Of course, your content is directed toward specific reasons to buy your product but you don't want to make it sound like a persistent sales pitch. As you deliver valuable information, your subscribers will start to trust you and regard you as an expert in your market. They will then be more likely to buy from you.
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