Every webmaster and ever site needs more traffic, so here's a list of things you can do to turn your site into a perpetual traffic machine. More traffic anyone?
Copyright (c) 2008 Titus Hoskins
The Internet is such an unknown commodity anything is possible. One of the most intriguing questions concerns the idea of a perpetual traffic machine. Create a website and design a system of automatic programs (both interior and exterior) that delivers content and backlinks to a site that updates itself automatically and keeps growing without any help from the creator. In the process you build a flow of traffic that never stops, even if the site is abandoned or not touched for a couple of years or never again.
Is such a perpetual traffic system really possible?
Before you conjure up pictures of HAL and creepy talking computers in distant space... realize that question may carry more weight than it would seem at first glance. But is it like its predecessor, the perpetual motion machine - just more an illusion than actual fact?
For curiosity's sake if for nothing else, the idea of a perpetual traffic machine does require further investigation. Such a system would have special interest for millions of webmasters whose main task is acquiring traffic for their sites, not to mention the potential for monetary gain a PTM (rhymes with ATM) would produce. Some credence was given to the idea recently when Tinu Abayomi-Paul, a well-known online free traffic expert, produced with the help of Marlon Sanders an info-product entitled "The Evergreen Traffic Machine."
Tinu's story is very interesting. Tinu had built up a whole array of sites and optimized them successfully for countless keywords in all the major search engines. She had built up a steady flow of traffic, resulting in thousands of visitors "a day" to her sites. This in itself is not that extraordinary, but that's not the full story.
Because of a personal illness she abandoned or left alone most of her sites for over a year or more - only to discover the traffic systems she had put into place didn't just dry up, they still kept producing tons of traffic even though the sites weren't being updated.
The traffic was still coming. The traffic was still fresh.
Tinu basically built her perpetual traffic system around three major areas: High Profile Article Marketing, Exact Keyword Focus and Blogging/RSS Feeds. Tinu's system proves you can create a traffic system for a year or two, but the real question is will it still produce traffic five years from now? Fifty years from now? How about a hundred years?
The real question: how long will such a system work without fresh input of unique content like the viral articles and blog posts now feeding it? This question is even more tantalizing when you consider it is now possible to create fresh content on your sites with RSS feeds, blog comments and user contributed content.
What's more intriguing is the fact that all aspects of a website can be automated, including payment for all renewals: domain, hosting, autoresponders... as well as the collection of revenues such as affiliate commissions and advertising fees.
Are we at the stage where the Internet will be filled with these automated human-less web sites drawing traffic/visitors and slowly building and expanding on their own for eternity? Many cynics would argue this is already the case with the majority of sites on the web.
In case you like that idea and want to fully embrace this brave new automated perpetual Internet, here are a few tips to create your own eternal traffic machine:
1. Build lists and pre-load your AR system with follow-up messages to keep visitors coming back to your site. You can rotate these messages and ask your subscribers to opt-in to different lists on related subject areas. Always ask your readers to recommend your content to others.
2. Use social bookmark software or links so that your visitors can easily bookmark your content which brings in both new links and new traffic. Simple programs like the one offered by Addthis.com will get your visitors building your backlinks for you, bringing in fresh visitors who in turn will also bookmark your content.
3. Write viral articles, reports and ebooks that have your backlinks in the resource boxes. Likewise, viral software programs can help bring a constant flow of traffic to your site. If your content is of a high quality and your themes universal... new sites will pick up your content and build your backlinks, creating fresh traffic. The search engines will also index these new links and your rankings will increase, bringing in more traffic.
4. Use blogging and RSS feeds to get your content out there. You can also use these RSS feeds to bring in new fresh content to your site. Creating new content will be your main obstacle to creating perpetual traffic... you can get new content from feeds but will it be unique? Comments in your blogs could bring in unique content but if you're not monitoring them, you must have solid software in place to fight against spam.
5. Have "Tell a Friend" forms on all your content. This will bring new traffic to your site, which can be self-refreshing as new people discover your content.
6. Encourage user generated content such as articles, comments, posts... you can even have a community monitoring system where your site's members monitor this new content.
7. Form JV alliances with webmasters in your related field. Do co-registration so that you help build each other's lists and traffic.
8. Likewise, if you have products to sell, create an affiliate program to get your affiliates to build your traffic for you. Affiliates are an excellent source of permanent traffic.
9. Automate all aspects of the running and managing of your website. Set up automatic payments for your AR system, hosting, domain renewal, PPC payments... thru PayPal or credit card. Likewise, receive affiliate commissions thru PayPal or direct deposit. Many advertising programs like Google Adsense offer direct deposit.
10. PPC Traffic - While we have mainly looked at free traffic systems, don't forget creating a PTM is relatively easy with Pay Per Click advertising if you know what you're doing. Target less competitive keywords to keep your costs down, tie this traffic into a good squeeze page for feeding your AR system with leads and have a good landing page that converts. You can create a system that delivers perpetual traffic and pays for itself from your affiliate commissions and advertising fees.
In summary, the argument for the existence of the PTM mainly relies upon the quality of your content or site. Is it unique enough to draw in new visitors? Does your topic have universal appeal that people never tire of? Does it solve or offer advice on a common human problem? Will or does it have a viral "word of mouth" element to it?
As we move to a more and more automated world, all the automated programs and hardware are in place for the creation of such perpetual traffic machines.
Computers, autoresponders, content management software, RSS feeds, viral marketing, direct deposit, automatic payments... and the list goes on. If we haven't already created the perpetual traffic machine - we are getting tangibly close to doing just that.
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