How To Earn A Fortune By Giving People What They Want

In 10+ years of educating myself about topics such as
personal development, marketing, sales, internet marketing,
product development - I've depended ALLOT on learning
from others.

In that time I could literally count on my two hands the
number of products that REALLY impressed me by getting
right to the point and delivering as advertised.

Tens of thousands of books, seminars, workshops,
newsletters,magazines...

And less than 10 times I could think of where I've been
"taught" what I wanted in a purely efficient and content-
rich way.

How about you?

How much time have you wasted wading through the forest
looking for a branch of knowledge in total frustration?

Like anything else, where there's a problem, there's an
opportunity.

Understand what value your knowledge provides to your
customers, deliver it quickly, and you can rake in the
profits, make a massive difference in people's lives and
set yourself aside from 90% of your competition.

So how do you improve the value of your products?

First, make sure you know exactly what your market wants.

90% of low performing products suffer from 2 factors - the
developer doesn't understand what their customers want or
they don't have enough experience in their topic to provide
real value.

If you don't know the real reason why your customers badly
want what you have to offer - FIND OUT NOW!

This is why I often recommend people write their sales
letters, web pages, press releases BEFORE developing their
products. It's the moment of truth, where the rubber
meets the road, so to say.

If you want more information on how to find exactly what
your customers want - then you'll find 40 techniques you
can use today here: http://www.infoproductcreator.com

Second, don't rely on flash or personality alone.

I see allot of people saying that you can develop your own
product, newsletter, etc.. with JUST personality.

Personality is important - it's what creates loyalty, it's
how you get attention, but personality is most effective
if it helps communicate what your market wants to know...
you have to provide value.

Third, maintain focus.

Once you know what people want badly, then focus every
aspect of your product on delivering information
that will help them achieve their goals.

Be vicious with your editing. It's better to free flow
your development of a product, that's ok. But when it
comes time to edit your work, constantly ask yourself the
question..."Will this help customer X achieve the desire
that triggered their purchase of your work?"

Fourth: Less is More

Don't litter your products with extra features, extra
information - consider several smaller products rather than
one all encompassing product.

For instance, if you are developing infproducts, consider
a 20-page Special Report, a Summary Tip Sheet, a 15-minute
Interview as alternatives to a 300 page eBook with 20-pages
of useful information.

Look at master marketer Joe Vitale offering highly focused
eCourses for thousands of dollars - people are willing to
pay big money for rich information that gets to the point.

Can you help your customer using a 20-page Special report,
a 15-minute recorded interview, and a 20-minute
teleconference?

Each day we've got more information to process, more
products to consider.

Keeping yours simple, focused on solving high-demand wants,
rich in content and easily consumable your customers will reward
you with dollars and success stories.

__________________________________________________________
Create An Infoproduct A Month, Earn Your Online Fortune
and Still Have A Life! Jeff Smith has created the
Ultimate Information Entrepreneur's Success Package for
those who have always wanted to make money online but
didn't have a product to sell. Discover how to find
hot buyers online right here:
http://www.infoproductcreator.com