Research shows that 67% of marketers around the world rated email as best online marketing method.An email marketing campaign, when done correctly, will enable your business to attract new customers, keep existing ones, upsell, cross-sell and cut costs.
The basis of a successful email marketing campaign is getting people to agree to receive messages from you on a regular basis. This is why the best email marketing campaigns are a direct result of your efforts to build list of prospective customers. So how do you build a list?
When website visitors fist come to your site you can motivate them to sign up to your email list by providing them something of value. This could be a free report, video or your latest newsletter. Your email marketing campaign can start as soon as they have submitted their email and signed up to your list.
There are two choices when you email the subscribers on your list. The first choice is to send them a sequence of follow-up emails that they will get after they have opted into your list. The second choice is an email broadcast, also referred to as an email blast, that is delivered to all the people on your list at the same time.
Follow-Up Email Marketing Campaign.
A follow-up email marketing campaign is simply a series of emails that have already been written and loaded into an autoresponder and are sent out automatically over a period of time. You can decide how many are sent and when they sent.
For example, let's say you have created a campaign that consists of 10 emails and you schedule them to go out daily. This means that every person who signs up to your list will immediately get the first email, with the report or newsletter that you offered in return for their email address. Your email marketing campaign will then automatically continue the next day and they will then receive one email a day for nine more days. Each individual who opts into your list will receive your emails automatically in the order you set them up regardless of the day, time or where they are located.
Broadcast Email Marketing Campaign.
When you send a broadcast or blast email marketing campaign, you send out the same email to everyone on your list at the same time. Everyone will receive the same message whether they've been signed up to your list for days or years. This type of email message is particularly effective if you have some new product or service you want to let your customers know about, or if you're having a sale. This is also a great way to offer your customers a coupon for an upcoming sale.
Three Email Marketing Campaign Tips.
Remember though, as good as your product or service might be, no email marketing campaign will be effective if it isn't read. For that reason make sure to follow these tips to get the most out of all of your email campaigns:
1. Take into consideration who your target audience are and what they want.
2. Use a subject line that will grab their interest. Even if you have written a great email, it won't work if your subscribers don't open it.
3. Write your email for the person who is receiving it. Make sure it clearly explains how your product or service will benefit them.
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