In order for your website to get to the top of the search engine results list when you're starting an online business your website has to have a good level of SEO (Search Engine Optimisation) so that the web crawlers can locate your website. So how can you do this?
Starting an online business can be challenging especially when you are trying to get your website noticed among all the other millions of websites on the internet. The secret of how to do online business successfully is to get the search engines to notice your website. This is done via your website's SEO or Search Engine Optimisation. Search engines, such as Google, look for keywords within your website to provide results to people searching for those keywords. Keywords are the words and phrases that somebody types into a search engine when they are looking for something online.
5 tips to get your website noticed by the search engines when you are starting an online business:
1. Do Your Internet Business Keyword Research.
The number one rule in starting an online business is creating an SEO friendly website and to do this you need keywords. When researching your keywords, look through the search engines and see what words and phrases are being used by your competition. Try to make your keywords as unique to your business as you can. If you are not sure of what keywords to use, there are a number of free keyword websites to help you such as Wordtracker, Keyword Eye and SEO Book Keyword Tool.
2. Your Website Content Needs To Relevant.
There are many different types of online businesses to start. The internet is a 24 hour marketplace where people buy and sell products and services to customers all over the world. But, if the content on your website pages is poor, you will struggle to get any visitors to your website. The content of your website is the second most important part of starting an online business with successful SEO. Your content should relate to the title, description and tags (the keywords you assign to the page). The better the keywords in your content, the better your rankings will be in the search engine listings.
3. Your Headings Are Important.
It is important to put keywords in your webpage headings. These headings, or heading tags, are known as H1 to H6 tags. This may sound a little technical when you just starting an online business but basically the H1 tag is your main subject heading on the page, or the title of your page. The H6 is the lowest-level heading. Each page on your website should preferably contain at least a H1, H2 and H3 heading, all containing an appropriate keyword.
4. Your Website Should Be Easy To Use.
No matter what your online business ideas are, make sure that your website can be used by people and search engines. Don't fill pages with meaningless content stuffed with keywords it will turn-off any visitors and the search engines will detect that the page is over-optimised and not rank it. The best way to create a website when starting an online business is to plan your site before you build it. Structure your navigation and content so that each page is easy to find with easy to understand information.
5. Make Each Page On Your Website Unique.
It is very important to avoid using duplicate information on all of the pages of your website. Make sure each page has its own title with keywords in the title. Don't let your website just sit online and never change it. When starting an online business, you'll have lots of new content, products or services to add. It is important to update your website frequently.
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