How to Make Article Marketing Work for You

Headlines are the key to making your articles go viral. The headline can mean the difference between being read by hundreds, or millions. Many article marketers don't realize how important a headline can be. The headline is more important on the internet than the headline of a magazine or newspaper in print.

With todays fast pace, writers have only a few seconds to get the readers attention. Many times the decision to read an article is based solely on a very small link from the headline. Huge headlines or many of the other old tricks of publishers are not available to writers on the internet.

So, the first step in making you articles viral is the headline. An excellent place to start is by researching other articles that have gone viral. Some of the more successful headlines offer a solution to a problem, or seem to be filled with benefits.

Humor is another great way for your material to go viral. This method is difficult, because it is much harder to get the point of humor across with just words. But if you can achieve it the benefits could last for years. How ofter do you get the same jokes, sometimes years apart, in an email from a friend? These stories usually stay alive and continue to be passed around long after they first appear.

Even if you don't have a funny bone in your body is perfectly acceptable to interpret and adapt materially would find on the Internet for your purposes. by adapting viral methods, not plagiarizing, like the example of hotmail below.

Bribery is another method and can make all the difference in making your article go viral. There have been many articles that have gone viral just by offering a small incentive for the reader to pass the article on. Some others offer free reports for referring others, if your offer is good, and the perceived value is high your results will be good.

The nature of the internet is viral, so viral marketing is a natural on the internet. The internet continues to grow and has become gigantic through viral marketing.

Probably the most famous viral marketing system is that of hotmail. Hotmail automatically inserts a signature into sent mail that offers a free account. Every email sent was and is an advertisement for hotmail. Google sets the standard for what viral marketing is capable of doing. Google has not spent any money advertising. Google's popularity increased solely by providing a great product and the word of mouth it created.

Every promotional article you write and submit has the potential to go viral. Traffic will explode to your site if you are successful in making your article viral. To be successful, you must become an expert at using viral techniques in your writing.