How To Use An Online Newsletter to Increase Sales and Leads

Newsletters once required expensive printing and mailing costs, but today's online newsletters have changed the rules of the game. Online newsletters are used for multiple reasons and in multiple ways.

They utilize state-of-the-art technology to contact current and potential customers through email lists and links. They are a way to promote your business and as a result increase sales and leads.

From carefully crafted traditional styles to weblogs creating blog insertions, online newsletters are popular and create results.

Marketing Strategy – Aiming For SuccessAny company that starts a business without a marketing strategy usually fails. The marketing strategy is part of a bigger business plan that describes the mission and objectives of the company.

Aimless direction is not a plan. Building a business means regular increases in sales and the creation of new leads. Marketing strategy is the plan for achieving these goals. Online newsletters can fulfill these needs for information and do a lot more.

Online newsletters are used in several different ways.

- Email newsletters sharing company information and product news

- Subscriber only newsletters published periodically

- Data capturing newsletters – access statistics, blogs etc.

Online newsletters are used to increase sales to current and new customers and generate new leads. They do this through several techniques.

Online newsletters:

- Raise customer awareness of existing and new product developments- Advertise the company and its successes

- Use blogs to create customer advertising journals and for personalized communication with customers and sales leads

- Utilize graphics to promote products

- Collect statistics including email addresses to generate sales leads

- Offer discounts and coupons to attract business to your website- Imbed links to direct customer traffic

- Collect information about customer interests

- Use autoresponders where potential customers can request additional information

- Keep a communication link open between the company and each customer

- Personalize a business through online communication

- Offer forwarding features to make it easy for current customers to share newsletter with friends and family

- Autotrack links in website to collect marketing data

Online newsletters are a state-of-the-art means of creating new leads and increasing sales. In a computerized world, they offer a way for a company to personalize its marketing strategy.

Leading Edge MarketingMarketing strategy is crucial to the success of a business. But which businesses can benefit from online newsletters? The answer is any business or agency with a website.

- Online stores

- Non-profits

- News providers

- Celebrities

- Restaurants

- Financial services including banks and stock brokers

- Clubs

- Advertising companies

- Schools

- Public agencies

It is apparent from this list that some sites will use newsletters to increase public usage of their services.

Online newsletters are used to promote new products, encourage contributions, announce upcoming events, disseminate business information and more.

- Press Releases

- Surveys

- New product announcements

- Sales brochures

- Upcoming events including sales and discounts

- Give useful information about the company

- Explain product line

Online newsletters can be free standing or they can be part of a larger website. Some newsletters are written and then distributed only to people who are paid subscribers or have signed up for delivery.

Other newsletters are built into the website design and are frequently updated. Anyone accessing the site can access the newsletter and autotrackers collect necessary contact information.

The third option is to have a reference to the newsletter on the website, but the person accessing the site must register to gain access. This information is then used as a lead.

If you want further information on how to use an online newsletter to increase sales and leads, there is additional information on the internet. If you are not using one now to increase business, you are missing out on a great opportunity that it is only a click away.