This article looks at how the Internet has changed the way in which network marketing businesses operate. Many of the traditional obstacles to running a succesful network marketing business no longer apply as the Internet systemises the process, both for the business owner and their new client.
Copyright (c) 2009 Steve Cowley
In the past I have always had a problem with Network Marketing! No matter how it was explained to me I could never get over the fact that you were always encouraged to approach your family and friends first! Suddenly these people became your potential customers and that changed the relationship completely - for me anyway.
It didn't matter how great the product was, or how beneficial it would be to them, I was just never happy approaching my friends. It got to the point where I was pretty sure they were diving for cover every time I approached! So I stopped, and gradually my plans to make a network marketing fortune died away!
I was certainly not alone in this - it has been estimated that something like 95% of the people who tried to build a successful network marketing business failed! Is it no wonder that the network marketing business model had something of a bad reputation?
What a brilliant concept though? You get paid for introducing other people to the products and build up a residual income from those actively working in your down line. So simple, so perfect.
With my history of network marketing failures behind me I find it somewhat surprising that I am now working full time in network marketing, making good money from it, and no longer have to worry about approaching my family and friends! So what has changed?
The answer to that is simple - the Internet has changed everything about network marketing. It is the new key to network marketing success!
Before the Internet people had to sell face to face; selling is an art and not everyone is comfortable with it. Facing the rejection that professional salespeople deal with daily is not for the untrained - not unless you are very thick skinned anyway! Now your web page does the selling for you.
Many of the old network marketing models required you to give presentations and bring "prospects" to meetings. Talking in front of groups of people is something that many of us would avoid like the plague! You don't need to worry now - your website does the presentation for you.
You don't even need to leave your own home now! No paying for babysitters or driving for hours to attend a presentation in someone's home across town. With the internet people come to you! Lots of people in fact, and not just from your local area, quite literally the whole world is now your marketplace! What a massive potential customer base you have to work with, and all from the comfort of your own home.
You no longer have to sell to friends and family - my personal sticking point in times gone by - people either like what they see on your site or they leave! It's not personal and there is no rejection. You don't have to talk to strangers - in fact you don't have to talk to any of your customers at all if you don't want to. The system will take care of everything!
I wouldn't recommend quite such isolation though. Most of your down line will need help, particularly in the early stages of their business, and there is something reassuring about a simple welcome message from you as their sponsor. As my networking business has developed I find I spend most of my time just training, helping, and reassuring people by e-mail that they are doing the right things.
Of course, your new network marketing business never sleeps, never calls in sick, and never takes a holiday. It never stops working for you - 24/7, 365 days of the year!
Does this mean that making money on the Internet with a network program is easy? No, it will still take hard work and effort on your part. What it does mean is that many of the traditional obstacles to success are completely removed.
When choosing your program, don't let desperation cloud your common sense! There are scams out there so be careful - choose a legitimate program, with a proven track record and full training and support.
No one is going to make you rich without you working for it. Remember the old adage: "If it seems too good to be true, it probably is"! It's better to be broke for a little longer than rush into something that is going to make you poorer!
Online network marketing with the right program, is a great way for anyone starting with little financial resources to make money. Thanks to the Internet ordinary people just like you and I are able to earn a comfortable living from the comfort of their own homes. Isn't it time you looked at building up your own network marketing business?
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