Wise business owners are always looking for a way to increase sales online and boost conversions. Many try convoluted and difficult tactics. However, they overlook one of the easiest and most effective strategies.
Smart business owners are constantly searching for a way to increase sales online and boost conversions. Many try convoluted and difficult tactics. They overlook one of the simplest and most effective strategies. Offering two options on your sales page, rather than just one, may be a fantastic way to increase sales productivity.
What Do You Mean, 2 Options?
Here is an example of 2 options:.
Buy now for $497.00.
Or ...
Buy now and pay in three simple payments of $165.67.
Another example is this:.
Buy product A.
Or ...
Buy product B.
Pretty simple?
That's why it works. When we're purchasing anything, too many options can make us feel overwhelmed. Rather than buying something, we often walk away with nothing. We begin to lose confidence in our decisions when there are too many products to compare. By providing two - and only two - options, it can make it much easier for a person to decide.
Why Isn't One Product Enough?
Yes, one product suffices, and most sales pages and promotions concentrate on just one product. Offering two products can actually increase sales productivity. There are a couple good reasons why.
1) The first is that you may be marketing to an individual who has already purchased one of the products. By marketing two products you are offering them something they do not already have.
2) Here's the other thing ... when you present a couple of products, many prospects will purchase. They'll choose between one of the products you're selling. This has the potential to increase sales online dramatically and quickly.
How Do You Position Them?
When you do make available two products on a sales page, some Internet marketers recommend the following:.
Position your bestselling product first in the offer area. Place your new or improved product in as the second offer.
HINT: You could also offer a product that's recently gone on sale, too. So the price would be 'reduced'. The second product should have some characteristic that causes it to attract attention.).
Consider trying this tactic with some other secondary product if you don't have an improved or new product. You may find that this strategy works best when you are introducing a new or updated product.
Getting Started With the Two Product Offer.
The next time you're getting ready to email your list or create a special promotion, try the two product tactic. It may become a regular marketing strategy of your new product launches and special promotions.
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