Keyword Research: Make Them Optimized for Search Engine Indexing

Copyright (c) 2007 Allen Thomason

Keywords play a crucial role in Search Engine Optimization. Keywords or Key word phrases are those words or phrases that define and highlight the crux of your content. The choice of keywords is essential to the indexing of your blog or site to the reputed and most used search engines.

A successful blog is conditional to proper and scientific research of relevant keywords that qualifies a specific niche audience search. Therefore, key word research has to be performed carefully and properly to launch a blog that gets a good rank. It should also be catalogued to match the most vital and relevant search generated in the same field.

Tools can only help you to get or access the inventory of keywords listed for a specific business niche. However, you need to choose the right keyword that narrows down the search to your blog appropriately. If you are veteran business professional and in net business for a long time you might be able to locate the right set of keywords that makes your site or blog rank the top in the search engines.

Keyword research could be disconcerting task if one does not put in effort and time to analyze the need, know the audience, and then design the blog. Tools are available in for free keyword research and implementation. This is not just a mere selection of words that you like but those words that people generally search for when they visit the net.

If you are new in internet business, it is always better to consult SEO experts or firms to help and generate a set of keywords just optimized to match search engine results. Employing an SEO expert will be a positive investment in launching business that has success potential from day one.

The most important factors that should cover your keyword research are: Each page of your blog or site should be optimized for a single keyword, Use of Latent Semantic Indexing or LSI i.e. using key phrases rather than single words, Use of geo-specific keywords or using keywords that are optimized to specific demographics.

Each page of your site should be linked to a specific keyword or keyword phrase. Overuse of relevant keywords in the same content or same page could sometimes be confusing. Using up to five different keywords in the description and Meta title are permissible and accepted for indexing by the search engines.

The Other factor that is elemental in SEO is clustering of words to express one relevant keyword that defines your text. This positioning of the words in a particular right sequence in which the popular search is generated makes a keyword most sought after. Latent Semantic Indexing in keyword research and analysis actually focuses the variations or iterations of the keywords. It is a strictly mathematical or scientific approach to relate semantically close keywords and generate fruitful search.

Use of country specific keywords in also an important part to ensure the targeted traffic to your blog or site. The same word could be spelt differently in USA, Australia, and UK. Therefore, your research should be able to exclude or include these variations according to your specific target audience. Referencing the keyword phrases in the commonly used search engines is also significant in this context.

Keyword Analysis follows your research task. Your keywords should be checked for competition with other sites. Read relevant blogs related to the same business and study carefully the keywords used and their density. Monitor your keywords for contemporary modifications and new search results. These might require re-positioning and fine-tuning for better matches or best rankings.