Article Marketing Is A No-Brainer

How can the home-based business owner drive more visitors to his website and not spend a fortune doing it? In my experience, it is article marketing! If you are new to the concept, this method is possibly one of the best no-cost ways to advertise your presence on the Internet.

In its simplest form, article marketing is nothing more than writing a 400-600 word article on a topic and submitting it to article directories for possible publication. Writing articles is the quickest way to get traffic to your website. And, as we all know, traffic can translate into income!

Let's look at "what's in it for you" because if you spend your valuable time writing articles that bring no financial gain or benefit, you are wasting your time.

Article marketing has a number of benefits for you and your business. First, it is very easy to blow hundreds of dollars on programs and products "guaranteed" to explode your website traffic, Sadly, many of them are a waste of time and money. Article marketing is virtually free. You write an article and submit it to dozens (or hundreds) of article directories. Fresh content is what makes these directories popular, so they will be happy to publish your article.

If you don't mind paying a reasonable fee, there are several reputable companies out there that will submit your article to hundreds of content-hungry sources. Once your article is listed on dozens of directories, E-zines and other sites that are looking for content will pick it up. It is possible for one article to be read by thousands or tens of thousands of people, many of whom will click into your website link and check you out.

Another benefit is that you are advertising your website for FREE. You never mention your website or service in the article, but at the end, you can insert a resource box in which you are allowed to tell a little about yourself and your business. You will also want to put a link to your website in your resource box.

The benefits continue piling up when you realize that as your article gets circulated, the search engines gobble it up which improves your ranking. As you publish more articles, your position will begin to climb. The search engines are also seeing all of the quality links back to your web page, which can do nothing but improve your ranking.

Usually, you will want to write articles that have some tie-in with your product or service. As you publish more articles, you will be seen as an authority on the subjects that you write about. More and more people will search for your articles and visit your website.

Another benefit to writing articles is that you can load them on your website for your prospects to read. If you have a blog on your website (and you should), you can use your articles as new content. Nothing is more disappointing than clicking into someone's blog to find that the last posting was three years ago. Prospects won't have a reason to come back to your website unless you regularly publish fresh content.

With all of these benefits, it's a "no-brainer".....you need to write and submit articles as often as possible. You will see a big increase in traffic to your website once you have several articles published on the Internet!