This article will explain how blogger income is going to shift over the next 5-10 years and in the manners.
Bloggers face some interesting challenges over the next years in terms of making it a sustainable way of generating income. First and foremost, the space is a lot more crowded than it was 5-10 years ago. Secondly, Google Adsense rates aren't quite what they were before and it is easier to get kicked off the platform for any minor, even unintentional violations. Lastly, companies are hiring individuals to run their own blogs, and newspapers with high rank are moving towards the same.
So how is a blogger to generate income if they want to remain in this space. Firstly, those whose blog has a high page ranking by Google say pr6 or higher, can charge individuals a small fee to guest post on their blog. These individuals are happy to comply because the backlinks themselves will increase their rank for SEO (Search Engine Optimization). It also legitimizes their brand in that they can be seen as an expert in a certain area.
Next, bloggers will invest heavily in affiliate programs in place. Amazon is one such provider since they have such a vast amount of products to work with. Bloggers should beware that they will require an additional affiliate account, and will cough up a big percentage to the platform. Framestris another option. This website lets bloggers embed a mini-store below a review for a product. If any purchases are made within the frame, the blogger gets a kickback set by the vendor. There are also additional companies that use these types of marketing methods such as Commission Junction which has an incredibly vast network of blogs to work with.
There are ideological issues at play. Many feel bloggers are selling out by making a commission off sales on their site. They are far more likely to give a product a positive review if it means a user will buy it and they will get a kick back.
The blogging space is set to encounter big challenges over the next decade. As more marketing platforms enter the space it will completely change the way shoppers interact with their favourite influencers.
The importance of influencers in the media and in marketing
This article explains how the definition of a celebrity or influencer is changing.
An Unfortunate Accident
An unfortunate car accident with a distracted driver. Jeremy Diamond, his team of personal injury lawyers, and emergency front-line workers helped me escape unscathed.
Media Buying and Planning in Canada
This article provides tips for those who don't have a background in media buying. They can be used by any small businesses to get good ROI on their dollar.
