Oftentimes when article marketing, it's easy to get the impression that you have to do something fancy or tricky in order to make your marketing efforts succeed. Actually, getting a higher website ranking and the accompanying upsurge in visitors is very simple. This article explains how...
In far too many instances people believe that when they are marketing with articles, they need to do fancy or tricky things to make their marketing campaign successful.
Actually, getting a higher website ranking and the associated upsurge in visitors really is very simple:
1 - First, you must concentrate on your website or blog.
Fill your site with information that your viewers will find interesting and helpful. It's a great idea to have a website that is loaded with valuable content and that is kept updated with new content regularly.
The first thing you need to do is produce a website that is focused on the needs of your viewers. If your viewers are happy, then all the search engines will be too. The search engine's goal is to please its search customers, so if its customers (who are also your viewers) are happy with what they discover on your website, then Google is thrilled as well.
2 - Once you have created a fantastic website you start to think about marketing it.
In the same way that a brick and mortar store has to market itself to bring in customers, so you have to market your website.
Don't forget that both you and Google have the same agenda--Google want to please their customers and you want to please yours. By delivering value to your customers via the content on your website, Google and the other search engines will come to know the value of your website and rank it accordingly.
It would be easy for you to get the impression from other website owners that Google is their enemy, something they feel they need to outwit and is a little scary. That is totally not the case--just like a travel agency should be an ally to a hotel that it refers to, so The search engines can and should be an ally to your website.
In the world of search engines and website marketing, the primary language is links. The links going to your website tell Google and the other search engines a huge amount about the topic and value of your website.
A link serves at least two main purposes on the internet:
* It's a kind of transportation. By clicking a link on one web page, you are "transported" to another web page.
* It communicates information to Google and the other search engines about the specific topic and value of your website.
You can affect where your website appears in a search engine's rankings by how consistently you market your website and the quality of the information on it.
Submitting articles is a really excellent way to promote your website. It accomplishes these goals:
1 - Marketing with articles builds high quality links to your website. Articles are generally picked up by very niche specific publishers, so there is a good chance that your article will be published on a site that is on a subject related to your website.
Keyword terms can be utilised within your resource box to form the link back to your website. These linking words are known as "anchor text", and the search engines use these words to understand how to rank your website and what it is all about.
2 - Article marketing spreads the word about your website and brings increasing attention to it. Other websites and ezines can republish your articles. Anybody reading you article either on a website or in an ezine will be able to click the link in your resource box which will take them directly to your site.
3 - Article Marketing increases client confidence. When a future customer reads your knowledgeable and well-written article, then they come away thinking, "Do you know what, this guy knows his stuff! I really can trust him to give me good advice". Quite simply the more confidence that you can engender in a reader, the more likely they will become one of your customers.
The articles that you write with article marketing are called 'free reprint articles', this is because publishers are able to republish them online free of charge. You as the author, benefit from this process through the three items above. The way in which you get these 'payments' is via the author resource box, which generally will include a link to your website and a reason to visit it, your name and a brief description of your company.
Your Homework:
* Start producing articles that teach your readers something they need to know.
* Produce a well thought out resource box made in such a way that readers will want to click the link to your site.
* Submit articles to article directories and internet publishers.
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