Marketing as a technique to sell something, be it products or services is a relatively young concept. This is why not many people, especially in India, know about marketing and its various tactics.
Marketing as a technique to sell something, be it products or services is a relatively young concept. This is why not many people, especially in India, know about marketing and its various tactics. More often than not, funnily enough, Indians still think of marketers as sales persons, which is really not the same thing. One such marketing aspect is MLM or Multi-level Marketing, a new discipline and one that not many people are familiar with. Essentially, MLM takes the form of referral marketing, which is handled by spreading word about certain products and services. In MLM, the person is compensated not only for the products he personally sells, but also for the products other people that they have enlisted sell. Until the time the qnet fraud started making rounds on the internet, MLM companies were basking in the glory of their sales and compensations, and enrolling more and more people.
MLM as a technique takes a lot of effort and time from its members to generate the kind of awareness and business that will create compensation. It does not promise quick and easy money, which was apparently taken for granted by some disgruntled members who joined the company but could not benefit from it. But reports on the internet and newspapers and other media about the supposed qnet fraud led to the decline in the good faith and fortune of the company. It has been accused of tricking people and companies, and supplying low-quality products to the consumers. Individuals and companies alike thrashed qnet and resulted in consumers losing faith in it.
As it is, MLM companies have not been able to easily gain the trust of people, a fact which the accusers banked upon. So without seeing any reason to question the accusations or find out the real truth, people started believing what was only done to taint the good name of the company. The qnet fraud articles spread like wildfire without any authenticity or base to them. Suddenly, the tables had turned; the same people who swore by it and referred it to other people, and also made money through it had decided to tarnish its image. The basic premise of encouraging young entrepreneurs into joining MLM companies and being financially independent was being taken advantage of by the same entrepreneurs.
In these times of cutthroat competition, every company wants to be the best, but instead of trying to be the best through honest means they try to make the other company look bad. The MLM syndicate served people with different interests and belonging to varying categories. Other companies following the MLM technique were also harmed due to these baseless allegations. Fortunately, the investigations carried out regarding these allegations showed a different truth. The enterprise was not to blame and the allegations were false all along. The qnet fraud articles visibly hindered the success and credibility of the MLM companies, but now that the coast is once again clear, they are on their way to bring back their lost glory.
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