WordPress was originally best known in the online business world as a blogging system but it is now much more than that. When you build a website using WordPress you can create a fully functioning eCommerce business website or a simple home online business affiliate marketing website.
The WordPress website system is now the most widely used website building platform on the internet, with over 22% of all active domains using it. Today a WordPress website has the functionality to help your online business earn revenue as well providing as a complete content management system.
To date, over 75 million websites on the internet use the WordPress system. It is reportedly used by organisations including the New York Times, Wall Street Journal, Ford, CNN, NASA, and Pepsi. So, if it is good enough for them, then a WordPress website will be good enough for your online business.
A Flexible Website Builder.
WordPress is a very flexible program for an online business. You have the option to post regular news items onto your website and create specific product sales pages. You can choose to allow comments on your pages which creates user generated content in the form of reader's comments. Updates can be scheduled in advance so that pages can go live at a pre-determined time and you can make certain pages private so that only your customers with the specific URL can access them.
Content Management.
A WordPress website allows you to have multiple users with different levels of authority. You can allow other people to create and add content to your website without having to give them full access rights to the entire website system. You also have the ability to check and approve any updates before they go live.
Unique WordPress Website Templates.
The huge variety of WordPress website templates (or themes) allow you to make your website unique. This is important because when somebody lands on your website, you only have seconds to impress them and persuade them to stay. Some themes are free and some have a small fee and you can also easily preview and swap between themes to see which one best suits your online business.
Tailor Your WordPress Website Design.
You do need to add the extras, or plugins, to increase your WordPess website's capabilities. The plugins, many of which are free, allow you to do a variety of different things including the creation of mailing lists, contact forms, link tracking, search engine optimisation systems, website analytics and more. There are people all over the world who create add-ons, plugins, themes for you to download to your website.
Since there are so many WordPress websites on the internet there are people all over the world who develop add-ons, plugins, themes for you to download to your website. What was once used for blogging has now grown into a very powerful program to help you create a website that will draw in the traffic and make money for you.
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