Small Business Lead Generation: Think Small To Achieve Big

Small businesses certainly have their task cut out when it comes to generating revenues, since they don’t have any brand equity to fall back upon. One of the most obvious methods of small business lead generation is through the referral of an existing customer or partner, and it works really well, since a first-hand recommendation is always the best form of advertising. However, the problem in such a scenario is that there are very few such cases that actually materialize.

Next up on the list of most obvious small business lead generation tactics is cold calling, which essentially means that a list of prospective customers will be purchased or created, upon which the sales team will initiate telemarketing activities. While this is certainly a very effective way of directly getting in touch with a prospective consumer, the problem lies in the fact that since there has been such overdose of cold calling, the second the other person comes to know that it’s a cold call, he/she either hangs up the phone, or politely refuses without even listening to the proposition, which may indeed have been very profitable for business.

Attending business seminars is also a channel through which small business lead generation can be done, since networking forms a major chunk of the whole marketing scenario. However, even this medium has dried up, so to speak, since attendees generally keep to themselves at such gatherings. Also, when it comes to sending out promotional emails, it is nothing more than sheer wastage of resources if it’s not done properly, which essentially holds true for every lead generation initiative. This is precisely the reason why agencies that offer lead generation services are so much in demand. They take the pressure off the organization’s staff, and give them relevant leads to work with, resulting in better revenues which pave the road for enhanced growth.