The Ecommerce Market for Muslimah Fashion in Singapore

Singapore is a peculiar country. Where countries around the world are facing xenophobia and racism, different races form up the citizens of this little island state, and peace prevails between races for the most part of its history since independence. The second largest racial group in Singapore is the Malays, with most being Muslims. A significant portion of these Malay women wear Muslim fashion on a day to day basis.

To start, we define what Muslim fashion is. There are variations but in Singapore most Muslim women who adhere by Muslim dressing wear a hijab or head gear that covers the head except for the face. It can be in the form of a scarf or a jersey hood. There are increasingly more options for Muslim women in this dressing form. Enter trendy online-only e-commerce stores like Veralia which offers stylish hijabs and muslimah fashion for the women of Singapore and beyond.

Many founders of these trend-led Muslimah clothing store are young and belong to their clientele base. Frustrated with the outdated options available in retail stores, these risk-taking entrepreneurs pour their heart and finances into creating brands they truly call their own.

As a case example, Veralia offers stylish Muslimah swimwear - a clothing item sorely lacking in the Muslim scene in Singapore. Online stores are matching demand and supply by filling in the holes that the market is allowing. You'll find full length swim suits in trendy prints and patterns designed by the young owners of these brands. From traditional black colour to art inspired prints, modest women are spoilt for choice. 

The top clothing piece for Muslimahs is definitely abayas. The abaya is a full length dress that is usually loose and can come in various colours and fabrics. Beyond the usual colours and traditional designs, new age designers add Swarovski crystals, studs and highly intricate embroidery into their designs. The modern Muslimah women is saying yes in approval of these designs.

The online marker for Muslimah wear is booming in Singapore, with the industry set to grow five fold in the next ten years. As more Muslim women turn to traditional dressing mixed with their advanced technological use, online fashion stores seem here to stay.

Major social media influencers style up the clothing sponsored by local fashion brands and attract attention from local Malays and international Muslim ladies. Most online stores offer international shipping and commonly ship to other Islamic hubs like the Middle East and Malaysia, a nearby neighbour with a much higher number of Muslims. 

With the options offered online, brick and mortar store have no choice but to compete to stay competitive. Increasingly, one sees younger and trendier styles on offer in shopping malls. Most Muslim women welcome the change and are happy to see a variety of options. Plus, they are able to try the clothing on whereas it is not possible for online purchases. 

International tourists travel to Singapore to shop Muslim clothing. They find the clothing style here attractive and frequently make trips to shop.