This article talks about 4 steps to eCommerce website development success such as understand the product, what is the desired eCommerce business model?, identify the target audience, choosing the right eCommerce platform.
Retail companies find it even more important to establish an online presence today. In times of uncertainty, businesses are considering the need to develop eCommerce websites and apps. It gives eCommerce developers an advantage to explore this dynamic and exciting world. Additionally, there are plenty of tools that make it possible for you to develop engaging websites & apps. A report by NASDAQ suggests that by 2040, 95% of purchases will take place through eCommerce. But how do you actually get started? Did you know that a professional on-job eCommerce website course can help you develop the necessary skills, including digital customer service, online advertising & marketing, product management, and more? Before you sign up for a course, look at these important steps that make a critical part of the website development process. It will help you understand the important stages you must consider before getting down to business. 4 Steps to eCommerce Website Development SuccessBuilding an eCommerce store requires you to understand more than just the market scenario. You need to be equipped with the skills in web design, branding and content strategy. To simplify it for your understanding, we have put together 13 steps to help you understand the eCommerce website development process.1. Understand the Product The first and most critical step is understanding what the customer wants to sell. Get an idea about what the product can do for people. If it is complex to understand, do your research or look at similar websites that sell those products.2. What is the Desired eCommerce Business Model?While there are many eCommerce business models out there, there are two main categories. Business to business (B2B) and Business to Consumer (B2C). You must understand the difference between them. Business to Consumer (B2C)Most online stores engage directly with the consumer. Amazon, Flipkart, Myntra, Ajio and Nykaa are some of the most commonly known eCommerce stores. Products and services available on B2C websites are sold directly to consumers. There are no third-party services involved. Business to Business (B2B)As the name suggests, business to business refers to the interaction that takes place between businesses. These companies could be manufacturers, service or product companies or even wholesalers. Alibaba, IndiaMART, Bizongo, Udaan, Power2SME are some of the most prominent examples. 3. Identify the Target AudienceUnderstanding the target audience will help you understand who would use your products. Even if you know the customers, it is a good idea to do a little research to understand a particular age group's preferences. Getting a feel of potential customers will help you through the eCommerce development process. Thus, the entire website needs to be tailored to the end user. Right from the user interface to content to visuals of web design and more. A good tip is acquiring details of potential customers. Elements like income range, age, competitor websites, purchase preferences can help you create a personalized website. It will make for an immersive user experience and build a strong connect with customers. 4. Choosing the Right eCommerce Platform Once you are through with the above steps, it is time to choose the right eCommerce platform for the business. Today, there are many tools available to help you set an online store. However, for entrepreneurs who are new to the eCommerce can go ahead with the following options:
WordPress/WooCommerceWordPress is the most widely used Content Management System (CMS) by businesses across the world. While it is much easier to use, it is a versatile and powerful tool since it has many plugins available. One of the most popular eCommerce plugins is WooCommerce which is free and owned by the WordPress team. It will put issues with compatibility at bay. What’s more? It gives you plenty of options for themes and add-ons. Additionally, you get a walkthrough of how to set up the entire store. MagentoMagento is also a popular eCommerce CMS but requires you to have a specific set of skills. The advantage it has over other tools includes more customization & functionality options for your eCommerce store. Wrapping UpeCommerce is critical for businesses to survive & sustain in uncertain times. It opens up a world of opportunities for businesses that take a digital-first approach. And as a developer, you must understand how this dynamic space is evolving to deliver great business experiences. A course that offers hands-on training can help you with understanding the entire eCommerce framework.
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