Why Attraction Marketing Doesn’t Work For You – Part 1

If you’re still struggling to make your Internet business a success or, as yet, haven’t managed to get on the ladder and make a sale, although you see people day in and day out making sales who have neither your skills nor ability, then you’re probably thinking that this game just isn’t for you. What’s worse is that there are loads of people out there just telling you to hang on and you’ll get it in the end if you just never give up. Then you start to wonder just how much longer you can stay in the game before losing your home.

Sound familiar? I’d be surprised if it didn’t because there are a whole load of strugglers trying to make their Internet business work. This is not difficult to comprehend as there are countless articles out there on how to be the best and most successful person if you only would follow whoever is writing said article. The sheer volume of stuff suggests that most are not winning ( so at least you are not alone).

I’ll touch on that in a moment but let me just explain how I intend to run this series of articles about why your Internet business isn’t performing as you’d like ( despite feeling you’ve done everything you’ve been told so far ). Simply put, there is a three step process to this:

1. Identify with the prospect and their problem 2. Help show them how to overcome said problem 3. Include a Call To Action.

I intend to cover each point in more detail in future articles as well as further articles on the more peripheral aspects which I mention further along in this article.

Now, I don’t doubt that you’ve heard a lot of this before ( and even mention of those points in particular ). The problem is they are very often misinterpreted or misunderstood completely. Broadly speaking, we’re talking about teaching people a skill here and to do that there has to be an understanding of why people buy before you can even consider passing this knowledge on to others.

So in this article, let’s take a look at why people buy from somebody, rather than them buying something – because they do, believe me ( and, yes, I know – you’ve been told all about selling yourself so you’ve put yourself on Facebook, Twitter and all manner of social networking sites but still, people just don’t buy it – or you, do they? ).This isn’t wrong, but it is not enough in itself to make somebody want to buy from you.

The problem is this – you’re telling them all about yourself with mandatory picture of the dog and you taking part in activities etc., but most people are not actually looking for a friend ( well, ok., some may be but those people who buy into your business just because they want a friendly chat now and again won’t keep the mortgage people happy).

No, what you have to do is not just show everyone how wonderful and interesting you are or astound them with you intelligence, but show them ( note, I say show – not tell ) that you are the person to help move them forward in their goal. Simply put, you have to teach them Actually, the buzz word is educational marketing, but it all comes down to pure and simple teaching ( if teaching could ever be describes thus ).

You may have twigged by now that we have just covered step 2 ( if not inadvertently ) in the process I mentioned above as well as covering the topic as to why people will buy from you. I.e., helping to show them, the prospect, how to overcome the problem by teaching rather than pitching. I also hope that you can see the two are inseparable in that to help people and so attract them, you have to understand what you are doing yourself – and that means knowing what your prospect expects from you.

I intend to cover the other points of identifying with prospects and calls to action in a future article as well as ways in which people learn and what makes them read your article in the first place. These are all part of the Attraction Marketing Process and I suspect that most people are exercising some of these things but in order for the process to work, it is imperative that each aspect is not just implemented but understood as well.

This will lead you to not only having more confidence which will reflect in your postings, but will show you to be a better leader over all, so perpetuating your success.

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