Why Start A Blog?

Jan 20
15:39

2014

Jon Allo

Jon Allo

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Sometimes blogging for beginners means writing online to tell your friends and family around the world about your recent holiday. But blogs are used increasingly more by experienced online entrepreneurs as a way to drive highly targeted visitors to their website with the intention of making a sale.

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The reason blogs are popular with online entrepreneurs is mainly due to the way that search engines work. For that reason,Why Start A Blog? Articles if you are setting up an online business you need to have some basic understanding of blogging, and that's where this blogging for beginners guide can help.

What's The reason For Having A Blog?

Search engines and the way they work are the reason for the increasing popularity of blogs and online business websites. The reason for this is that search engines provide information to people who are looking for information online. Quality search results and fresh website content go hand in hand and the search engines like websites that are updated regularly rather than ones that are never updated.

And this is a key element with blogging for beginners. When you set up your own blog it keeps your website content fresh. This, in turn, keeps the search engines happy and they will reward you with a higher page rank on the search engine result listings. When your blog gets a high page rank you will get a lot of free, targeted traffic and that is a prime objective for any online business. No traffic means no business.

All online businesses need a constant supply of targeted visitors to their website. Any strategy that can help an online business owner get more traffic, especially for free, is a welcome addition.

Setting Up a Blog.

The next thing on our blogging for beginners guide is that if you want to build a real business around your blog you do need to be willing to invest a little money. Although the free WordPress or Blogger platforms are great, you don't actually own anything. However, if you buy your own domain name and host your own website you will actually own that little piece of internet real estate.

You need to think carefully about the topic of your blog if you want to make money from it. You have to carefully choose which market you are going to build your online business. Once you find a good niche market, the rest of your online business building will be much easier. Picking the right niche is about 90% of the battle.

Writing a successful blog can be one of your most powerful marketing assets if you stick to the subjects your prospects and customers find most interesting and avoid the hard sell. Blogs play a key role in educating prospects so that they may become future customers. Many of your most qualified leads, whether you've identified them or not, will read your blog at some stage.