The Marketing System, not the manufacturer's product, is the real product behind the success of a network marketing business for residual income. You can work fulltime on your job and part-time on your fortune.
98% of all networkmarketers fail, and frankly, fail miserably.
Why? We are not told the truth. We are told: the products are the secret to our success. The products just sell themselves.
Not true.
How do you know that? Well, let's look at some of the marketing. Our product is better. Our product is cheaper. Our product is a category creator. Our product is patent pending. Our product is the greatest thing since sliced bread. Etc., etc., etc.
What is the partial truth? The product, any product, must have actual real value and must truly provide a measurable solution for the consumer. So the product must provide a solution to problem. That is it.
Now, here is the secret to success in network marketing.
The real truth is that the product is not the truth or the secret. The true product of any successful network marketing endeavor is not the product. It is the Marketing System!
To be successful, a distributor must be able to master the marketing system so that the distributor markets the way you do. The Marketing System must teach distributors how to market the product the same way you do.
The real product is teaching others to have success. Success comes from being able to market the product successfully. To be truly successful, you cannot wait until you luck upon a few people who figure it out all on their own. The secret is all about teaching, not doing.
Why is that? Well, you cannot simply do it enough all by yourself to be truly successful. You are looking for people who are really trainable and willing to develop the mindset, skills, and attitude, plus are craving success.
If you want to earn, you must teach people how they succeed and have them reach success. As Zig Ziglar says, you will get what you want when you help enough others get what they want.
Your business plan must entail teaching three to five (preferable five) leaders how to teach another three to five people each to become teachers just like them. As one could say in another context, you are not giving them a fish, you are teaching them to fish. The more fishermen you can create, the more successful they will be, and the more successful you will be.
Think of the consequences of this business plan. As a successful teacher or coach, you have the potential to affect hundreds, if not thousands of individuals in changing their economic status. You can't do that in your job. Few jobs have that potential.
Network marketing is about making money but the real effect is creating new realities.
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