The UK economy remains in the doldrums, and the research industry with it.
But while cost pressures and rising inflation keep growth to a minimum, Brian Tarran digs in to the annual UK industry league table and finds a business in a state of flux.
Stagnant. That might seem the right word to describe the UK market research industry. In compiling its annual league table, the Market Research Society estimates the industry size at £3.088bn - based on agencies’ 2011 turnover. Solaris Certification
That’s growth of 6.74% on 2010’s figures, but strip out inflation of 4.48% and we are left with net real growth of just 2.26%. Sun Solaris
2012 probably won’t be much better. “I think market conditions are pretty similar this year to last year, and I’m expecting pretty similar conditions next year as well,” says Tom Simpson, co-founder of Simpson Carpenter.
But to call the UK industry stagnant would be to overlook the changes that are going on within clients and agencies. Rising inflation mixed with falling budgets mask this to some extent - but digging into the league table data shows an industry in flux.
“What you’re seeing is a structural change,” says Phil Rance, UK managing director at YouGov.
Read More: research-live.com
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