An email signature, often referred to as a "sig", is a crucial yet frequently neglected tool for promoting your online business or service. There are two types of signature files: a simple one that appears at the end of each email, and a more elaborate one that may be attached to written pieces or discussion group posts, also known as a byline. Regardless of its form, a well-crafted signature can significantly boost sales, expand your network, and enhance your prosperity. Here are seven key components to consider when creating an email signature that will help you achieve your objectives.
Your name and the name of your business are fundamental to building your brand and achieving name recognition. It's a given that these should be included in your email signature.
If your content is compelling, readers will want to get in touch. Including your email address in your signature ensures it's readily available and clickable, satisfying the urge to "do it now". To ensure your email address is hyperlinked, consider adding "mailto:" before it (e.g., mailto:kevin@discian.com).
Like your email address, your website URL should be easily accessible and clickable. While directing readers to your homepage may be the best option, the content of your writing might suggest a specific page. If so, include that URL in your signature.
While email and the web are convenient, some people prefer a more personal connection. Include your phone number in your signature to facilitate this. If you have a toll-free number, consider adding it and indicating that it's toll-free. If it's only available in your home country, either omit it or specify its limitations. Don't forget to include your fax number too!
If your business has a Unique Selling Proposition (USP), include it in your signature. This brief statement sets you apart from your competitors. If you don't have a USP yet, include a descriptive tagline about you and your business.
If your article or post is effective, suggest an additional resource you could provide or a way you could assist them. Ensure they know how to quickly request this additional help.
If you produce an e-zine, let people know it exists and how to subscribe. Make it easy with a hyperlinked email address or a URL to subscribe from the web.
While there are no strict rules for your signature file, there are some guidelines. Your everyday email signature might be shorter, not containing all the items above, while signatures for your articles or posts may be longer. Use your judgment, refer to these guidelines, and experiment to find what works best for you.
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