Effective Email Marketing: Tips to Succeed

Creating an email marketing campaign is quite an easy task in today’s times. However, the difficult bit is to ensure effective emailmarketing from these initiatives, since there are so many ways in which one can go wrong! Here’s a glance at the ways in which one can get the job done and achieve business objectives without breaking a sweat.

First of all, it’s extremely important to personalize the message, since this effective email marketing tactic has been known to deliver great results with regards to click through rates. So, if one begins the email message with ‘Hi Pat’ instead of ‘Hi Friend’ or a simple ‘Hi’, it’s a low better for building brand equity, since the user gets a feeling that the brand is concerned about him and values his patronage. However, while this is a great means of ensuring better click through rates, deliverability is a totally different ball game, and one certainly has to make extra efforts to ensure that the message is delivered to the inbox and not the spam folder. Owing to better technology and more focus towards this aspect by email service providers, this has become a lot more difficult in recent times. However, if one uses a double opt-in list, the company would remain white-listed by the email system of the recipient, and everything would be just right.

Effective email marketing also calls for the usage of attractive images and better looking messages, as the users have a propensity of clicking on messages that are better looking. This is not only because of the obvious visual appeal, but also because generally, spam mails are ‘all text, no images’. Hence, even if a renowned brand, if the email message sent is in text format, there is very less chance that consumers would click on it, since they would think it’s another spam mail being sent in the name of the brand.