The most potent tool in a website owner's arsenal isn't banner advertising, but email marketing. With millions of people worldwide using email daily, it's a medium that commands attention. When advertisements are combined with valuable information, people are more likely to engage with them. This article will delve into the power of email marketing and how to leverage it effectively, focusing on the use of email signatures.
Email signatures, or "sigs," are a simple yet effective way for internet marketers to promote their websites. They can also be used to promote other people's sites. For instance, here's an example of a daily-used email signature:
Sincerely, John Doe ABC Design http://abcdesign.com ======================================== Interested in leveraging the internet's money-making potential with a powerful website? Contact ABC Design today for a FREE consultation! http://abcdesign.com | john@abcdesign.com | 123-456-7890 ========================================
Email signatures can also be used effectively in newsgroups, discussion groups, or message boards. They can be easily set up in any email program, such as Microsoft Outlook Express or Qualcomm's Eudora Pro.
An effective email signature consists of three key components:
The closing of the letter: This serves a dual purpose - to save time by avoiding the need to type a closing and to provide information about yourself, including contact information.
The advertisement: This is where you generate interest for whatever you're promoting. It should catch the reader's eye or stir up some emotion that will impel them to act. Offering something free in your signature can be an effective attention grabber.
The call to action: This provides information on how an interested reader can access a deal, contact someone, visit a website, or perform whatever action you're trying to encourage.
Email signatures can be a powerful tool for budget-conscious website owners if used effectively. Here are a few tips to maximize their use:
Use multiple signatures: Don't send the same signature repeatedly to the same people. Develop several different ones for your business and rotate them.
Test your signatures: If a signature isn't generating good results, try a new one. Keep experimenting to improve your results.
Tailor your signature to the message: Create a signature for every different situation and type of email you encounter to boost their effectiveness.
Now that you're aware of the benefits of using email signatures, it's time to start creating and using them. Good luck!
Microsoft Outlook Express Qualcomm's Eudora Pro AllAdvantage.com
