In order to fully utilize the potential of email campaigns solutions, it’s extremely important to hire a third party agency that uses numerous tactics to drive better results.
In order to get the most out of email marketing, brands often need to take the assistance of third party agencies that specialize in offering email campaign solutions. This also helps brands stay assured of one aspect of their business, since these agencies specialize in delivering results with numerous effective tactics.
To begin with, email campaign solutions by a third party entity comprise usage of an auto-responder service, which also ensures that brands can remain within the constraints of the latest anti-spam regulations, resulting in better click-through rates and establishing a successful campaign.
One of the primary reasons why email campaigns are not able to live up to their potential is because the messages are not sent at the right time. However, with a specialized agency working on behalf of the campaign, this problem is also taken care of, as they ensure that the messages are sent on the two most ‘effective’ days, so to speak, i.e., Tuesday and Wednesday, as recipients respond better on these days. Creating a series of messages is also essential to the success of email marketing initiatives as often, just one or two messages are not enough. Research has shown it takes as many as 6-7 contacts for customers to trust a brand enough to make a click-through.
While brands themselves may not be able to figure out the best strategy to accomplish this objective, the agency that has been hired to provide email campaign solutions is generally adept at creating better communication which paves the road for higher response rates. However, while sending regular messages gets better results, it’s also important to be consistent in the activity. One can’t afford to send a message today and the next one 15 days later. This is another aspect where brands falter if they are operating independently, whereas taking the assistance of a third party agency pays off pretty well!
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