Email Marketing India and The Art of Squeeze Pages

Driving success in the online world via email marketing India is more or less a matter of building lists of relevant email addresses. This can be achieved in two ways – first, by purchasing lists from reliable parties, and second, by building one’s own list. Needless to say, the second option is much better, but for this, one certainly has to start somewhere. Large corporations that already have one or more websites running would certainly have a list of authentic email addresses that can be used in other projects. However, for small organizations, it’s important to start somewhere.

The best email marketing India strategy in such a scenario is to procure a list of reliable email addresses, to the extent that is possible, irrespective of the size. Of course, one can’t start the campaign with 1,000 email addresses unless the product is very specific, but the important thing to remember here is that one can’t think that more email addresses would lead to greater success, not at last until the email addresses are 100% authentic. Coming back to the beginning of the campaign, one needs to procure a decent list of email addresses and give the link for a squeeze page in the email message, with the intention of validating the authenticity of the email addresses.

A squeeze page has the potential to exponentially increase the conversion rate and help organizations in achieving their sales targets, since they not only give the company a confirmation that the email address being used is authentic, but also capture vital information like name, age, etc. (depending on the kind of details the brand asks for). In order to lure consumers to give their information, many organizations also give certain gifts or privileges, in case of B2C leads; and share vital information for free, in case of B2B leads. However, the effectiveness of the tactic is unquestionable!