Email Marketing India: Promise What You Can Deliver

Email marketing India is a truly unique and effective means of creating awareness about a brand and achieving business objectives. However, in order to ensure that the initiatives get the desired results, the presence of a ‘hook’ is very important. In common parlance, this refers to a proposition that gives the target audience a reason to interact with the brand.

In the early days of email marketing India, it was extremely easy to get the user to click on an email hyperlink that redirects to the brand website. However, as the practice became more commonplace, people became more and more skeptical and unwilling to click on just any link that comes their way, hence the need for a quid pro quo situation, i.e., the brand needs to give something to get the person’s interest. To serve this purpose, many tactics have been implemented – the most usual one being the presence of an exclusive offer. However, while making an offer is extremely easy, keeping true to the promise is not a simple process. This is precisely why careful planning needs to go into making such claims.

Interestingly, consumers are also wary of sky high commitments, and think of such claims as phony, hence doing more harm to the brand equity than benefit. Hence, brands must keep commitments to the point, simple and realistic. Also, lengthy and complexoffers don’t really go down really well with consumers, as they abandon the procedure halfway, which again is not good for the brand. Many companies also have the misconception that they can conceal the catch in an offer with a great design. The fact of the matter is that the consumer is a lot more informed now, and hence, doesn’t really fall into such traps. Lastly, the timing of the offer has a big role to play in the overall success and failure of the email marketing India campaign, i.e., coinciding the email with special occasions goes a long way in increasing the chances of the campaign’s success.